In today's multi-channel retailing world, there certainly isn't anything unusual about traditional brick & mortar stores achieving significant growth online. In fact, chains including Staples, Walmart, Sears, Best Buy, Macy's, Costco, J.C. Penney, Gap, Target and Williams-Sonoma are among the biggest e-tailers in the world.
Heading into the holiday season, store-based chains have continued to perform well with Walmart, Best Buy, Target and J.C. Penney following Amazon as the online sales leaders on Black Friday, according to Experian Marketing Services.
According to the consumer shopping and tracking app company Slice, Walmart.com saw its daily average spend dip slightly on Black Friday versus last year, but achieved year-over-year increases Saturday through Monday. Walmart grabbed five percent of the daily share of online spending for each of the four days from Black Friday through Cyber Monday. In 2011, it achieved a four percent share on three days and two percent on the other.
How much more or less optimistic are you about the growth prospects for pure play e-tail sites today than you were five years ago?