Nordstrom is going all GQ. The retailer announced yesterday a new online venture that will feature men's fashion recommendations from the magazine's editors.
According to a release from the department store, the retailer will include "GQ Selects" — items highlighted in the magazine and on the GQ website — for sale on NordstromMen.com.
Beginning with GQ's July issue, the magazine's editors will select between 12 and 18 items a month for sale on the Nordstrom site, according to WWD.com. The Associated Press sets the magazine's monthly readership at seven million.
"Our customers look to us for style advice," said David Witman, Nordstrom general merchandise manager, menswear, in a press release. "Who better to partner with than GQ — the authoritative style experts? As we work to serve men better through our offering and experience, we hope our customers as well as GQ readers will respond well to the multiplatform components of the partnership — in the magazine, online, in Nordstrom stores, and on social channels."
"We are thrilled to be collaborating with Nordstrom on the successful editorial franchise 'GQ Selects,' which allows our readers to literally shop from the pages of GQ," said Chris Mitchell, GQ vice president and publisher. "Aligning with such a retail powerhouse takes the program to the next level."
Menswear represents about 15 percent of Nordstrom's revenues, according to WWD.com.
How effective do you think the GQ Selects program will be in driving incremental sales for Nordstrom?