Quidsi, the division of Amazon.com that operates Diapers.com and Soap.com, is getting ready to open a new site that promises to change "the way you shop for your pet."
Wag.com is the newest venture of Marc Lore, CEO, and Vinit Bharara, COO, and like its sister sites, the focus is on convenience and service. According to the website, Wag.com will sell over 10,000 products for a variety of pets and offer free two-day shipping on orders over $49 (pet food bags can be heavy), 24/7 customer service and a 365 day return policy.
The new site has some fans built in from Quidsi's other ventures. The site already has over 1,700 friends on Facebook. Sister sites operated by Quidsi also allow for sales through Facebook.
Mr. Lore told Reuters, "Ever since Vinit and I started Diapers.com, customers have been asking when we would offer something for the other baby in the family. That day is almost here."
Internet Retailer ranks Diapers.com as number 72 on its top 500 sites. Parent Amazon is first on the list.
How likely is Wag.com to succeed in selling pet products to American consumers?