Baltimore Goes By-The-Book Dealing With Food Deserts

I don't think this will work. People with the wherewithal to go to the library and place a food order probably have the wherewithal to get to a supermarket. Unless the library offers liquor and lotto, I don't think it will catch on.

There are ways to get stores to open in food deserts and to get customers to shop them. First, eliminate all property taxes on the store. Declare the the store a "tax free zone" meaning anything sold in the store, there is no sales tax. Eliminate free lunch programs at local schools and instead provide parents of students with a voucher that they can redeem at the supermarket for a healthy box lunch. Remove restrictions on Food Stamps and allow customers to use Food Stamps to buy anything sold in the store. This would even the playing field with corner grocers that skirt the law now.

David Livingston, Principal, DJL Research

It is innovative and I assume will either (a) charge the poor too much for groceries or (b) lose tons of money.

It also begs another question--the consumer last mile program. It is one thing to walk to a library if you don't have transportation; it's quite another to walk home carrying a week's worth of groceries.

If people solve that problem by placing multiple smaller, more manageable orders, the delivery costs would seem to go up exponentially.

Ryan Mathews, Founder, ceo, Black Monk Consulting

You're not solving the problem here and that is access to good quality, reasonably priced food for everyone. What we need to see is a real partnership between the industry, local government, and community leaders that makes building and maintaining stores in these areas economically feasible for everyone.

Someone might like to pass that along to some unions who seem hell bent on stopping these projects unless they get their way.

Len Lewis, President, Lewis Communications, Inc.

Having lived many years in Baltimore, I am familiar with the sad issue of food deserts. It probably exists in most large eastern metropolitan cities. It is a sad fact that needs to be addressed; but I am not convinced going to the library to place the order and returning tomorrow to pick it up is workable. Most inner city residents rely on friends or mass transit as means of travel. Carrying an order of groceries on a bus or walking them home adds to the problems. When you are walking with a week's worth of groceries you are opening yourself up to be held up or worse.

While I want and wish for something to ease the pain of high-priced inner-city corner markets; I don't think this is it.

Ed Rosenbaum, CEO, The Customer Service Rainmaker, Rainmaker Solutions

I have never been comfortable with the term "food deserts." Do we mean that there is literally no food available to the people who live there? It seems they would leave or starve. Or do we mean there is no food there of the sort we think they should prefer? I think it is the latter.

None of this is to say that people who want to buy it shouldn't have access to the fresh and healthy foods deemed most appropriate for them. But is that what they truly prefer? Let's find out.

Here's a proposal for a truly bold government/business partnership. Condemn a suitable site in an urban neighborhood and give it to a major supermarket operator lease free with 100% tax abatement. Provide the necessary security to maintain both the store's appearance and the employee's and shopper's safety at no charge.

In return, the supermarket provides the same product range its suburban locations carry. It also passes along all the attendant operating savings of the government largess to shoppers in the form of the lowest everyday price possible. Provide manufacturer's coupons and other price incentives that would normally have to be sought out by regular consumers to these shoppers right in the store automatically.

In other words, make it as attractive as humanly possible for the people who live in these "food deserts" to buy fresh, healthy food. Also make achieving a break-even on the store as easy as possible for the operator. Then sit back and see if the store does enough volume to stay afloat.

I'm betting against it.

Ben Ball, Senior Vice President, Dechert-Hampe

Baltimore is 'serving a meal'. But this doesn't focus on the importance of the tactile, vision, and human contact of being a part of the food chain. This will have limited success.

If the politicians of Baltimore really wanted to support these 'Food Deserts', they would get developers, labor, and tax incentives in line with encouraging grocery stores and Walmart or Target Super Centers to locate in these neighborhoods. Action like this creates jobs, improves the neighborhood, establishes a tax base, AND brings quality food to the 'Deserts'.

Will the politicians have the courage to wake up to this fact? Never mind, that's probably a different topic.

Roger Saunders, Managing Director, PROSPER BUSINESS DEVELOPMENT / BIGinsight

The location of the libraries and/or potential recreation areas makes a big difference in terms of usage, convenience, and distribution costs. If the libraries are not within an easy walk carrying heavy bags of groceries, then there will need to be more smaller orders which drives distributions costs up. Restricting the ordering process to computers may be limiting as well. Phone calls may be more practical for ordering. The idea is great. The kinks need to be worked out to make it practical and useful.

Camille P. Schuster, Ph.D., President, Global Collaborations, Inc.

Urban food deserts might be a thing of the past in such states as NY, PA, and NJ, thanks to IGA.

In Pittsburgh, for instance, IGA is planning to open as many as 20 outlets in the coming months, all in food deserts or potential food deserts.

IGA owner/operators have a commitment to operate food stores in underserved communities. That is a great way to gain and maintain loyal customers.

'weo'

Somewhat unlikely is the answer I've selected, but more's the pity. I'm inclined to agree with the problems pointed out by most everyone else with regard to using "virtual" shopping and also agree that a range of incentives to get real stores with real products would be preferable. That might not solve the problem of having to carry groceries home but if there was a real store, people could shop more often. They would hopefully be more tempted by the products--assuming they were kept in tiptop condition and offered for a reasonable price--and make better selections. It seems that Baltimore has good intentions but they need to fine tune their solutions a bit more.

Bernice Hurst, Contributing Editor, RetailWire

Like most of the respondents here, I share the belief that "something" should be done, but don't necessarily think this this it.

There's no mystery why full-line groceries are lacking in many urban areas...they can't make money; which means either there is demand but the costs are too high, or demand just isn't there. If it's the former, then some kind of subsidy might make sense--I don't necessarily think it should be tax abatement, maybe a direct subsidy would work better--because God knows governments waste enough money on foolish pet projects, they might just try supporting something of value.

OTOH, if the demand isn't there, then one of those ominous "education" campaigns would probably be called for (see "waste money on foolish projects," above).

'notcom'

Santoni's model does not sound like it will succeed to me. The practicality of delivering food to a library presents many challenges. Storage room, the need for proper refrigeration and the overall logistics of an efficient delivery system present numerous challenges. In addition, reduced state funding in Maryland is leading to shorter operating hours for libraries.

Providing incentives for supermarkets to open stores in underserved locations does make a difference and has proven successful in other cities.

Odonna Mathews, President, Odonna Mathews Consulting