Greenlife Grocery Customers Wary of Whole Foods

Change is scary. The owner is living his dream of selling his company. It's not like he sold it to Dollar Stores--it's WF--get a grip, shoppers!

Bob Phibbs, President/CEO, The Retail Doctor & Associates

This article is similar to yesterday's discussing Ahold's purchase of Ukrop's with intentions of changing the banner's name to Martin's Food Markets. In this case, Whole Foods market positioning is probably closer to that of Greenlife Grocery's than Martin's is to Ukrop's. Nonetheless, Greenlife customers feel threatened and the key to a successful transition is to mitigate their concerns.

Keeping the Greenlife name (unlike Ahold's decision with Ukrop's) and making a pledge to continue to support local farmers (an issue of importance to many shoppers) will go a long way toward having Greenlife loyalists realize that the potential economic benefits of a Whole Foods relationship outweigh any downside perceptions.

Richard J. George, Ph.D., Professor of Food Marketing, Haub School of Business, Saint Joseph's University

Whole Foods has really made most of its acquisitions better, not worse. It's true that until now, the company's commitment to sourcing produce locally hasn't been strong, but I suspect that is changing with the "push to green."

Having said that, would you really NOT want to see avocados (for example) in any stores outside of Florida and California? Would you want to live on root vegetables in New England all winter long?

Whole Foods is not a low cost provider, but in general, the company is a good local citizen.

Paula Rosenblum, Managing Partner, RSR Research

I think their worries are unfounded as Whole Foods has proven themselves able to acquire and not destroy, which is more than can be said of some other grocers. If they keep it local they'll be fine, and so far that is their modus operandi. Their ability to volume buy for the center aisles will also be a plus and help keep the Greenlife stores in the black.

Marge Laney, President, Alert Technologies, Inc.

This article is similar to yesterday's concerns about Ukrop's selling to Martin's and losing their brand identity. The difference is Whole Foods, while national, still gives the local feel to their brand. The name change is going to come with some concerns. I think the shopper's concerns can be alleviated by Whole Foods management stepping up and letting the local shoppers know of their plans to keep everything at least close to the way they were before the sale. My guess is Whole Foods will have an easier road to succeeding than Martin's.

Ed Rosenbaum, CEO, The Customer Service Rainmaker, Rainmaker Solutions

It may seem like much ado about nothing to the casual observer, but here in Portland I shop at both Whole Foods and their local competitor, New Seasons. There is definitely a difference between the two retailers, and I would be saddened to see Whole Foods acquire New Seasons. A national chain is not local no matter how good their intentions.

'erkel'

I definitely can understand why Greenlife consumers would be concerned about an acquisition by Whole Foods. I'm a fan of what Whole Foods is doing, however, it's not the same model as what Greenlife is doing.

David Biernbaum, Senior Marketing and Business Development Consultant, David Biernbaum Associates

Greenlife has done a better than average job of living the "buy local" mantra and their clientele, while eclectic, is very loyal and supportive of that "it's our store" feeling. If Whole Foods messes with that they will have wasted their money.

Ben Ball, Senior Vice President, Dechert-Hampe

Why would WF keep the Greenlife banner unless they were going to operate it independently? Assuming they are going to operate it independently, the Greenlife banner makes no sense. These two stores will be Whole Foods in every way but the name on the stores. As soon as someone realizes how much cheaper Whole Foods grocery sacks are, the name will change.

No matter "Whole Foods" or "Greenlife," customers will gain by all the positives noted in the article. On the negative side, customers might not get that "warm fuzzy feeling."

Gene Detroyer, Professor, Entrepreneur, Adviser, Consultant, Independent

I agree with Paula; Whole Foods makes things better. Don't lose any sleep.

David Livingston, Principal, DJL Research

This is part of business, and frankly a good part. A successful local business is being acquired by a similar successful national one. They both embrace the same concepts, culture and customer appeal. There are advantages to the largess that WF offers, and this appears to be a win/win for everyone.

Kai Clarke, President, Miraclebeam Products, Inc.

I think it's wonderful that the ownership of Greenlife has been able to reap the rewards of years of honest work by selling their creation. The fact that WF is the buyer is a bonus. Let's all remember we live in America. For the time being it is still possible to build a business and sell it for a profit. I hope the owners of Greenlife never have to worry about working again. For all the whiners, I say to you that if things aren't the way you want them to be then you start a business that delivers products and service the way you think it should be done. But, don't ever begrudge a man his rewards for HIS hard work. No one ever opened a store with the objective of pleasing you--only you can do that!

Ed Dennis, president, Dennis Enterprises