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[13 comments]

Reboot Your Suit

March 31, 2010

By George Anderson

Forget about the iPad. That's so next week or the week after.

Forget about the new iPhone that will run on Verizon's wireless network. That's so later this year if the rumors are true.

No, when you think Apple, think, as Fast Company suggests, "something weird, and yet nerdishly cool at the same time." Think wearable computers. That's right. Steve Jobs and company have gone out and hired a senior prototype scientist who is a freak for computers as clothing.

Richard DeVaul is a new hire at Apple who describes his own expertise in the area of "product development for mobile & wearable technology" on his LinkedIn profile, according to the Fast Company report.

Apple, as you would expect, is not going all public with what Dr. DeVaul is doing for the company. 

Carl Howe, director of anywhere research at the Yankee Group, told MacNewsWorld that it's not likely we'll be seeing wearable computers hitting the broad consumer market in the near future. "The key is to have the wearable computer do enough for you that you're willing to put up with the inconvenience of wearing it all the time and recharging it," he said.

Discussion Questions: Do you see a future for wearable computing devices? What possible applications do you see for the technology in either the business or consumer markets?

FINANCIALS:     [NASDAQ:AAPL]

Discussion Questions



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Comments:

I was disappointed that the poll only offered 5 years or less as the earliest choice!

We already wear computers. Consumer receptivity is in place. The earliest form of wearable computing was probably a pocket watch, then a wristwatch, then an iPod. Purses and jackets now come with dedicated pockets for cellphones, and half the commuters in the airport are wearing earbuds.

I bet it won't be too long before we have some cool-looking device on our shoulder or arm, probably detachable. It could even be a "patch" as screens are now flat and flexible. I could see branded fashion patches (say, Michael Kors). Why not?

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Liz Crawford, President, Crawford Consulting

Sounds like it has possibilities for increased revenues for today's dry cleaning business which could evolve into a dry cleaning/electronic recharging business model.

Hopefully being constantly "charged up" electronically won't affect the natural chemistry of one's human body.

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Gene Hoffman, President/CEO, Corporate Strategies International

There will be wearable computers in the future. They will be built into clothing and accessories. They will be charged through the natural movement of the human body.

If you think of a smart phone as being a computer, you can see that this technology is not far off, is not cumbersome and could be relatively easy to develop. MIT's Media Lab has been playing around with this for years, and presented an amazing device two years ago at the TED conference that cost less than $300 to build. You can see a video about it here: Pattie Maes and Pranav Mistry demo SixthSense

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Max Goldberg, Founding Partner, The Radical Clarity Group

My husband always quips that "the three of us are going to dinner; me, my wife and her BlackBerry." I don't know if my marriage could endure me and my computer! I can also visualize pods of people in airports standing around plugged into quick charging devices. And could this finally be the tech pixy dust that retailers have always wanted to sprinkle on customers as they enter their stores so they can follow and record their every move? Or maybe it will just help me remember what I went into the garage for...that right there would be worth the price of admission.

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Marge Laney, President, Alert Technologies, Inc.

The technology already exists and just needs to be expanded to other applications. As a marathon runner and avid cyclist, I wear a watch (wrist computer) that tracks my speed, distance, calories burned, heart rate, GPS, date, time and a bunch of other information I don't currently use.

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John Boccuzzi, Jr., SVP National Retail Sales, Affinion Group

How many of us would have predicted the speed of adoption of today's technology? In 1977, a CEO of a major computer company saw no need for anyone to have a computer on their desk.

So with that in mind, I make no predictions other than whatever will happen will happen faster than anticipated. And, wherever it goes, I hope it allows me to use it despite by terribly clunky fingers.

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Gene Detroyer, Entrepreneur, Advisor, Consultant, Professor, Independent

I just feel sorry for the poor kid standing on the street corner with their friends when mom activates the "paging collar" to call them home.

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Bill Bittner, Principal, BWH Consulting

I've seen the future :) I have a wearable computer in the form of my Garmin Forerunner 405 GPS watch that I use for running.  It doesn't have a color LCD or large screen, but it does have multiple, customizable screens of data I scroll through during my run.  Then you also have the Apple+Nike people running with their iPods / iPhones.  iPhones in particular, strapped to your arm during a run can act as a GPS and add better mapping capabilities - especially if you are running in a new area.  The added function you get from the Garmin or the Nike+Apple is well worth the minimal hassle. The only catch is that it can be expensive.

It seems like wearable computing is all about proximity to your eyes.  Running watches work because you can bring your wrist forward to glance at it, and adjust it/scroll with your other hand.  I have a hard time making dramatic leaps of what other forms "wearable" computing could take. I'll save that for Hollywood and the product development wizards.

To tie this all back to retail, for wearable computing to take off, it will require seeing+touching+feeling in a store.  Do the apparel retailers get left out here?  Are hands-on tech leaders like Best Buy or the Apple store the only places that consumers will be comfortable learning about wearable computing and then making the plunge?

Benjamin Smith, Founder, retailleverage.com

It will be fun to revisit this story in ten years when mobile technology will have exploded. We can't even imagine how ubiquitous this will be.

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Cathy Hotka, Principal, Cathy Hotka & Associates

It already exists...

Here are some links to various augmented reality programs that are available in a wearable form, including a video from Engadget.com

The future is NOW.

Augmented Reality Devices: See the Online World While Walking the Real One

MIT's "sixth sense" augmented reality device demonstrated on video

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Doug Stephens, President, Retail Prophet

I just hope they do a Hawaiian shirt version. Sort of a Tommy Gighama.

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Doug Fleener, President and Managing Partner, Dynamic Experiences Group

Will they have the collars from The Running Man?

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Doron Levy, President, TheMortgageMachine.ca

I gave my Garmin Forerunner its first real test on trails today. But it won't be very useful in the shopping world because, like GPS in general, it's of little value once you are in the store. I do think that there will likely be something like a Bluetooth ring that will allow you to "write" in the air, or maybe even type on a projected keyboard. Lots more advances in human interfaces coming - and some will have a major impact in the shopping world. Hard to know just what will and won't at this point.

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Herb Sorensen, Ph.D., Scientific Advisor TNS Global Retail & Shopper, Adjunct Senior Fellow, Ehrenberg-Bass Institute

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