It's becoming increasingly common today for retailers to offer store pick-up as an option for consumers ordering product online. Sears Holdings is looking to take the convenience factor associated with online ordering and store pick-up one step further with a new warehouse store concept called MyGofer that gives consumers the option of taking delivery of their order at a drive-through.
The first MyGofer is slated to open this summer in Joliet, Ill., according to a Chicago Tribune report. Some see the move by Sears as a means to cut operating expenses while others view it as a step by the company to reconnect with its heritage as general catalog merchant.
The 85,000-square-foot MyGofer will have about 80 percent of its space devoted to storing product. The other 20 percent will consist of a showroom.
"It's a big, big opportunity to restructure the company," Love Goel, chief executive officer of Growth Ventures Group, told the Trib. "You can get a lot more inventory in the store, and it's much cheaper to operate because you don't need as much lighting and staff. It's a much more productive use of real estate."
Joliet officials indicated that Sears expects the MyGofer store to cost up to $5 million to build and that it will generate greater sales volume than the Kmart it will replace.
Discussion Question: What do you think of the MyGofer or similar concept for Sears or other retailers?
What do you think of the chances of success for a MyGofer-like concept?