James Tenser's RetailWire Blog

February 8, 2010

FROM RETAILWIRE:
The Super Bowl of advertising also took place last night. Thirty-second spots sold for a minimum of $2.5 million although some fetched more than $3 million. What did you think of this year's Super Bowl ads? Which do you think will benefit the sponsor most?

MY COMMENTARY:
My vote too goes to the the Letterman-Oprah-Leno Superbowl party promo. Maybe the Dorito-shiraken bit came in second.

The Google Paris spot earns props for its concept, but the romance seemed contrived, and you had to READ it to get it, which cuts out about 80% of the audience.

Is it just me or did the current Anheuser-Busch ads seem a bit soul-less under the new management?

The Who performance was workmanlike but entirely predictable. Too bad they couldn't work up a new wrinkle...and I don't mean a hi-def close-up of Roger Daltrey.

Lucky that the game was pretty darned good or my attention might have wandered.

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Super Bowl Ads Reach for the Funny Bone

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