February 4, 2010
BrainTrust Query: Is 'Social Media for Business' an Oxymoron?
FROM RETAILWIRE:
As new marketing verbs like tweet, blog, and social networking permeate our thinking, we need to acquire a clarifying thought vocabulary that will allow us to grapple with emerging concepts and put the tools to appropriate and beneficial use. Is "Social Media for Business" an oxymoron?
MY COMMENTARY:
Thank you to the commentators for adding gravitas to my musings in the essay above. As your discussion makes abundantly clear, Social Media for Business are Serious Media, with new strategic significance for brands and enterprises.
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