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James Tenser's RetailWire Blog
January 28, 2010
Apple's iPad: Magical, Revolutionary and Cheap (Really)
FROM RETAILWIRE:
Now, Apple is out front with a new item that apparently it has no lack of superlatives to describe. However, the claim that may resonate with most consumers is low price. What do you think of Apple's new iPad?
MY COMMENTARY:
There's plenty to gush about in the iPad, starting with its beautiful form factor and pre-existing library of apps. But the base model with 16 GB and no 3G seems limited, and the 64 GB, 3G model with external keyboard/dock will set you back about a grand, plus the monthly AT&T data plan. Still I have hopes that this release will stimulate a new generation of e-reader devices that bring some of our print periodicals back from the brink. iPad kicks Kindle's a** with its color touchscreen and ability to run apps. I also foresee a promising application for iPads and similar devices in the retail realm. Imagine merchandisers using it to view store-specific planograms while working in the aisle. But this requires a digital camera built in for bar code scanning and task confirmation purposes, like the smaller iPhone. As usual, Apple is holding back on some features in its first generation release--I think to hit a price point and because it knows early adopters will upgrade in a year or two. Before I jump in, I need to see: USB3 connectivity, stereo Bluetooth (for a wireless headset), front-facing camera, memory card slot, and possibly Wimax (4G) connectivity. For $400. Got that, Mr. Jobs? |
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