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James Tenser's RetailWire Blog
January 25, 2010
Retail TouchPoints: Is the Retail World Ready for Digital Receipts?
FROM RETAILWIRE:
During the checkout process today, consumers often leave the store with a paper receipt longer than their arm. What are the pros and cons of digital versus paper receipts for consumers and retailers?
MY COMMENTARY:
I was also intrigued by the online receipt concept on view at NRF. It's clever and seems like a "green" concept, if nothing less. Maybe I haven't fully considered its practical utility, but I'm unable visualize a good reason to archive my receipts for everyday purchases. Could this be a case of a technology that works--even works well--but that has very limited usefulness in shoppers' daily lives? |
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