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Richard J. George, Ph.D.'s RetailWire Blog
February 16, 2010
Building an Effective Supermarket Retail Website
FROM RETAILWIRE:
A report out by Bill Bishop, chairman of Willard Bishop, aims to decipher what supermarket websites need to do to best communicate with shoppers. The report is based on multiple visits to websites of eight retailers.... How well do you think supermarket websites engage shoppers?
MY COMMENTARY:
Bill and his staff have done a terrific job of assessing the websites of major food retailers. I firmly believe that the shopability of websites will be critical to the long-term health and success of food retailers. Recently, I conducted in-depth research on the Mature Millennials, aka, the older Generation Y (23 to 32 years of age). Fifteen percent of this group who are starting/developing careers and households, regularly shop for groceries online, as compared to only four percent of Baby Boomers. Remember, for this generation, computer technology and the Internet are as natural as breathing. Unfortunately, many of these Mature Millennials are opting to shop for groceries online via Amazon.com, representing a missed opportunity for traditional food retailers. |
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