Richard J. George, Ph.D.'s RetailWire Blog

December 17, 2009

FROM RETAILWIRE:
In a RIS News webinar, BrainTrust panelist David Dorf advised that retailers need to continue innovating, regardless of the economy to be better positioned when the "retail rebound" occurs. Of the four forces reshaping retail mentioned in the article which ones should be most emphasized as stores prepare for the rebound?

MY COMMENTARY:
Technological investments are key to any organization but particularly to retailers looking to position themselves for the expected rebound. While social network participation is an immediate requirement, in the long run mobile apps appear to be the best potential investment. Amazon's m-commerce site is almost ten years old and eBay has experienced 4.6 million mobile app downloads, 450,000 unique visitors per day and almost $500 million in sales. The eBay mobile channel allows customers to bid anytime, anywhere. 1-800-Flowers is another leader in this area.

M-commerce sites and apps appear to be spearheading retailing's fourth sales channel. This channel appears to have a huge upside potential that retailers looking to rebound need to seriously consider.

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BrainTrust Query: Don't Fall Behind Waiting for the Rebound

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