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Joel Warady's RetailWire Blog
July 8, 2010
Murphy's Takes a Whrrl with Rewards Program
FROM RETAILWIRE:
Murphy's USA is testing a new rewards program with Whrrl, a location-based service that enables consumers to earn points leading to a wide variety of prizes when they check in at the chain's roughly 1,100 stations. What are your thoughts on the Murphy USA rewards program test?
MY COMMENTARY:
Geo-location programs tied in with the psychology of gaming continue to increase in popularity, and are helping drive traffic and create loyalty with certain retail brands. But it is VERY early in the process, and no one can declare that these types of programs are working. That being said, one has to commend Murphy's on their willingness to try something new, different and innovative in their marketing approach. Without this type of experimentation, companies will be left behind. Kudos to Murphy's for their forward thinking. |
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