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Joel Warady's RetailWire Blog
February 9, 2010
Retail Customer Experience: Why Generation Y Isn't Buying Your Products
FROM RETAILWIRE:
Attention is short, demands are great and purchases are diverse...in a day and age where social media apps, slogan tees and even Nike sneakers can be customized to fit their lifestyle. What do you think retailers and brands may still not understand about selling to the Gen Y generation?
MY COMMENTARY:
I think Christine is dead-on with her article, and with her comments. And the most telling paragraph written by this consultant who is under the age of 25; she is comparing shopping to living her life as part of the Na'vi tribe. Ask 100 retail CEOs what she is talking about, and I have to imagine that 75% would have no idea. And that would begin to show you what the issues are between retailers and the Gen Ys. They live in different worlds, and don't speak the same language. Great article! |
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