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Joel Warady's RetailWire Blog
February 8, 2010
Super Bowl Ads Reach for the Funny Bone
FROM RETAILWIRE:
The Super Bowl of advertising also took place last night. Thirty-second spots sold for a minimum of $2.5 million although some fetched more than $3 million. What did you think of this year's Super Bowl ads? Which do you think will benefit the sponsor most?
MY COMMENTARY:
I thought the ads were uninspired, lacked creativity, and were reaching for slapstick humor. Tackling old people, men not wearing pants, men and women not wearing clothes in an office, 4 separate ads showing people hitting one another; I don't know. Either I'm getting old, or the humor of the Three Stooges is 100% back in vogue. Which would not necessarily be a bad thing. The only ad that I thought was creative, well-done, and truly memorable was the David Letterman, Oprah, Jay Leno promo. It was inspired simply after all that has happened with the barbs going back and forth. And if you know the back story with all 3 participants, the 15 second ad was genius! |
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