January 25, 2010
Retail TouchPoints: Is the Retail World Ready for Digital Receipts?
FROM RETAILWIRE:
During the checkout process today, consumers often leave the store with a paper receipt longer than their arm. What are the pros and cons of digital versus paper receipts for consumers and retailers?
MY COMMENTARY:
Digital receipts are the way to go. I think retailers are misguided if they think that consumers are reading the marketing messages on their ever-growing receipts. Not only is it a waste of paper, but it is an inconvenience for the consumer to have to carry this long paper trail. It is interruption marketing at its worst! And totally unnecessary.
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