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David Biernbaum's RetailWire Blog
February 2, 2010
FD Buyer: Mind The Gap!
FROM RETAILWIRE:
A Nielsen review of department-level price gaps between store brands and manufacturer brands shows that retailers may be hurting themselves in the long run.... Do you agree that retailers are losing category dollars because of aggressive store brand pricing or placing greater focus on private label versus national brands?
MY COMMENTARY:
Some retailers are leaving money on the table by pricing private label so much lower than national brands. However, do take into consideration that private label is now so prominent that consumers are starting to show signs of comparing prices of private label between one retail chain to another. This is why it's so important that retailers recognize the significance of implementing points of differentiation for product, packaging, design, marketing, and even how they implement fanfare for the private brand program. |
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