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David Biernbaum's RetailWire Blog

David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates

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January 28, 2010

Compete Blog: Can Shipping Costs Affect Online Sales?

FROM RETAILWIRE:
If this past holiday's trend is any indication, consumers love free shipping. But to what extent do shipping costs actually factor into a consumer's decision to purchase online? Have free shipping deals become almost a prerequisite for e-commerce?

MY COMMENTARY:
Shipping costs definitely have an affect for online sales, especially for when consumers are purchasing items for under $20.00.

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