January 20, 2010
Stores Inside Stores Lead to Sales
FROM RETAILWIRE:
All across the country, retailers are taking advantage of store-within-a-store concepts to attract shoppers and drive revenue for all the merchants involved, according to The Sacramento Bee. Are stores-within-the-store more critical to retail success today than in the past?
MY COMMENTARY:
The store-within-a-store concept is relevant and timely for the current retail era, provided that arrangements have been made in partnership to make it easy for the consumer to shop and pay altogether under the same roof.
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