June 29, 2010
BP Stations Asking for Help, Too
FROM RETAILWIRE:
BP has done little to repair its reputation since the tragic accident on the Deepwater Horizon oil rig. Among the innocent parties affected have been the thousands of independently-owned gas stations that sell fuel under Amoco, ARCO and BP banners. What should BP be doing to help its franchisees in light of the negative publicity surrounding the company?
MY COMMENTARY:
If there is a BP Franchise owners group, they need to band together to create a new voice. They would need to put pressure on the parent company, ask for money to advertise, suggest the company split profits with charity or environmental companies, and advertise the independence of franchise owners from the parent company.
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