February 8, 2010
Super Bowl Ads Reach for the Funny Bone
FROM RETAILWIRE:
The Super Bowl of advertising also took place last night. Thirty-second spots sold for a minimum of $2.5 million although some fetched more than $3 million. What did you think of this year's Super Bowl ads? Which do you think will benefit the sponsor most?
MY COMMENTARY:
To me, the Doritos ads were a scream; they struck the perfect tone for the Super Bowl without dipping into misogyny, as many others did (Twitter was all a'twitter about this as the GoDaddy ads ran). At the end of the day, I'd give the award to The Who. They may be long in the tooth, however, CSI got a primo plug!
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