February 5, 2010
Macy's Gets Boost From Dot-Com Biz
FROM RETAILWIRE:
Reports around the holiday season noted that chains were releasing total sales figures but not identifying the contribution online was making to the top line. Now, at least one company, Macy's Inc., is shown to have benefited from its online efforts.... What do you take away from the contribution that Macys.com and Bloomingdales.com are making to the total business?
MY COMMENTARY:
Macy's online efforts are laudable; however, it also may be one of those plus-over-little situations that tends to happen when retailers focus even a wee bit on their online presence (those "Online sales leaped 500%!" headlines that we all got used to in the early aughts). With other retailers' refusals to break it all down, context is missing.
![[RSS Feed]](/images/rss_btn.gif)
