June 30, 2010
Insights at the Speed of Shoppers' Lives
FROM RETAILWIRE:
Listening to professionals in the area of shopper insights and marketing, it's easy for the uninitiated to get the impression that we've entered something of a Wild West era when it comes to bringing order to the information chaos that surrounds us. How much of a competitive advantage would retailers have with the type of timely delivery of deep consumer insights?
MY COMMENTARY:
I totally agree with Stephen. Just about every retailer in this day and age has more customer data than than they're able to process, but not very many of them are actually making good use of the insights OR even know what to do with all the information they're collecting. Effective STRATEGY, based on deep insights, is still ultimately the missing element.
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