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Richard J. George, Ph.D.'s RetailWire Blog
May 14, 2010
In our haste to become more efficient we often forget that retail is theater. Research has shown that the longer a customer is in a supermarket the more she will buy and the quicker that we get her out the sooner she will come back. I believe there ...
May 12, 2010
Getting retailers to change their dependency on manufacturers' promotional allowances is similar to asking a drug user to go "cold turkey." As long as the manufacturers play the game it will be difficult to become weaned off this retailer drug of choice. At the same time retailers need ...
May 11, 2010
This article is similar to yesterday's discussing Ahold's purchase of Ukrop's with intentions of changing the banner's name to Martin's Food Markets. In this case, Whole Foods market positioning is probably closer to that of Greenlife Grocery's than Martin's is to Ukrop's. Nonetheless, Greenlife customers feel threatened and ...
May 10, 2010
I assume that Ahold did the necessary due diligence before changing the name of the iconic retailer, Ukrop's to Martin's Food Market. However, Ukrop's appears to have had a following of dedicated customers that now may be up for grabs to the rest of the competitors who are certainly ...
April 16, 2010
Unfortunately, food retailers still think in terms of aisles or categories as opposed to thinking of "what's for dinner tonight?" Ironically, while the restaurant business has suffered from the current economic woes, especially the impact of unemployment, food retail meals have not grown significantly. If food retail thought ...
April 14, 2010
The wilting of salad bars should come as no surprise to anyone. However, neither the salad bar nor the bagged salads ever addressed a missed opportunity for supermarkets. A few years ago while conducting a focus group, a woman remarked, "I want to cook like Emeril!" I ...
April 12, 2010
It is not surprising that parents are not overwhelmingly supportive of Jamie Oliver's efforts. I view the initial response as one of denial. Parents need to step up and support this or similar efforts to help our children at risk. The risks have been well documented.In research ...
April 7, 2010
I believe there still are tremendous opportunities for smaller or regional brands that provide a real point of differentiation to the customer--retailer and consumer. I agree with the article relative to the mood of retailers to buy local. This mood extends beyond the retailer to the consumer as ...
April 2, 2010
Until recently, the Walmart model, particularly as it relates to food, has been one of collaboration with its manufacturing partners to efficiently and effectively satisfy the needs of its target customers. Apparently this model has worked, not only in terms of Walmart's food v. non-food business, but in terms ...
March 26, 2010
I resonate with the all of the principles, especially the first principle, "Customer Service is the New Marketing." The only thing I would change is the term "customer service." I take my car in for service. I prefer the term "customer delight." Customer delight has to ...
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