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Richard J. George, Ph.D.'s RetailWire Blog
December 4, 2009
There is no doubt that consumers are recalibrating, focusing more on value as well as values. On the value side, if consumers perceive themselves as richer because they are not paying the associated credit card fees and monthly interest charges, then the switch could be potentially positive. Similarly, ...
November 23, 2009
I would be surprised if the US number differed significantly. The key is not so much the number of meals. Rather the source, ease of preparation, and ability to make minor modifications to these meals to create the impression that the nine meals represent a month's worth of ...
November 18, 2009
I am reminded that when you give the customer two equal choices, retailer A & retailer B, and if A's prices are lower than B's, the rational customer will always select A over B. The challenge is to never give the customer an equal choice and customer service is ...
November 5, 2009
Walmart has always used the media to communicate or confuse its competitors. It either disseminates or allows the media (public and/or trade) to discuss concepts/ideas/strategies, etc, which are contrary to what the Bentonville Giant is really planning to do. An example would be Walmart's disclosure that it intended to ...
November 2, 2009
First, don't ignore this or assume that this is a passing fad. Over one third of bloggers post opinions about products or brands. And while almost 8 in 10 consumers trust peer recommendations, only 1 in 7 trust advertisements. Because of the speed in which these social ...
October 29, 2009
As noted, some terrific suggestions by Doron Levy as well as some practical advice from other BrainTrust panelists. I would add two more options for a differential advantage for small retailers: First, use the community connection to your advantage. For example, if you are a food retailer, host ...
October 20, 2009
Walmart always has a strategy behind its tactics. In this particular case, I believe the "bricks & mortar" king recognizes the increasing importance of an enhanced online presence. The "book price battle" is the opening salvo of the online war that Amazon has effectively avoided, to date. ...
October 19, 2009
There is no doubt that consumers are recalibrating. While this article focuses on the search for enhanced shopper and consumer value, there is a similar recalibration happening when it comes to values. For some, over consumption no longer equates with success. While frugality is the buzzword, so ...
October 16, 2009
Amazon has always done a great job of getting and then staying close to its customers. Their entire system, save telephone contacts, is designed to delight the customer. This is a terrific example of addressing an area of customer compromise. While most customers do not need the ...
September 30, 2009
Like others who have commented on this story, the success of the public opinion research depends on a variety of factors: research strategy, design, etc. However, this research needs to be used in conjunction with other research vehicles, e.g., focus groups, customer surveys, and observation, in order to get ...
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