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Richard J. George, Ph.D.'s RetailWire Blog
September 1, 2010
I have little confidence in the impact of reducing the price of Borders' e-reader. It is apparent that e-readers will go the route of most electronic innovations, namely, lower prices, more features, and eventually commodity priced.On the other hand, as noted by others, a sound continuity of purchase program ...
August 30, 2010
This is a terrific opportunity to grow the business and reinforce the relationship with the customer. People only buy products for one or two reasons: solve a problem or feel good. Food represents a positive perfect storm in that food gift baskets can satisfy both reasons for buying ...
August 24, 2010
This is a terrific concept. I have visited the new prototype store in Milmont Park and it is exactly as described in the article. The positioning as "America's Drive-Thru Grocer" uniquely differentiates Swiss Farms from the more traditional C-Stores like Wawa, QuickChek, and Sheets. These operations have ...
August 6, 2010
Social responsibility should be the norm in today's environment. However, at the very least it appears to be a well-positioned tie breaker when consumers consider companies/products/services of perceived equal value. Take a look at the traction Walmart is getting from its "save money, live better" campaign. Social responsibility ...
August 3, 2010
Food retailers like Trader Joe's and Whole Foods epitomize the concept of thinking like a brand and acting like a retailer. Their own label offerings support their branding strategies. On the other hand the "big middle" food retailers do not appear to have a "private label" strategy, other ...
August 2, 2010
Based on my research of the Mature Millennials, I agree with the author's conclusions. In particular, I studied the food retail attitudes and behaviors of older Gen Y's (22 to 33 years of age). This group is in the process of career development, getting married and forming families. ...
July 28, 2010
Most supermarket visits are too sterile, prompting a boredom and annoyance response from many consumers. We have five senses for a reason and the olfactory dimension is an important one. Walk through a farmers' market and smell the fresh fruit and vegetables or the pies emerging from the ...
July 23, 2010
Sweetbay appears to be underestimating customers and competitors. If you are going to emphasize price, you need to be the lowest price provider. The price market is owned by Walmart and the quality/service market is owned by Publix. How does Sweetbay expect to be positioned--as the almost ...
July 14, 2010
It makes no sense to discuss customer loyalty when considering any retailer. One can be loyal to his family, church, country, and alma mater. However, the concept of loyalty does not extend to supermarkets. Instead, companies need to be loyal to their customers. How? By delivering on the promises made ...
July 9, 2010
The niche market is for fresh, locally sourced products, including but not limited to milk, delivered directly to your door in the early morning hours. This is a classic example of going forward by looking back at what worked in the past. With today's dual working parents, traditional delivery ...
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