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Phil Rubin's RetailWire Blog
March 11, 2010
Growing up in New Orleans, Al's Ruth Chris Steakhouse example is one of the first thoughts I had while reading this.In other words, using sound is not a new concept. Of course it's an integral part of advertising and has been since the beginning of radio (ironic, right?). ...
March 11, 2010
This is a great question Bill and indicative of a conundrum that many brands face when developing reward-oriented loyalty programs. Cash back is a great concept for certain categories like credit cards, as it was really cemented with Discover Card. Yet as Bill illustrates, cash alone doesn't drive ...
March 8, 2010
Blippy is simply another way to "badge" in social media and likely a marginal one, at least in the medium- to long-term. There are already merchants integrating Twitter, Facebook and other social media feeds from their online stores and shopping carts so the ability to leverage purchasers' enthusiasm for ...
March 3, 2010
To think back to what Macy's was before and immediately post its LBO back in the 80s and compare it to the Macy's of today--which as I've said is not at all Macy's--is a stark and stunning contrast. This is simply another phase in the unraveling and eventual demise of ...
March 2, 2010
These two ideas--data privacy and data utilization - go hand in hand in terms of retailer responsibility.As a general rule, most retailers do an acceptable job with protecting consumer data (though there have been a few notable exceptions such as the problems TJX had) but the majority of retailers completely ...
February 22, 2010
Madonna is smart, knows style, and fashion, and sex. A bankable combination if there ever was one. This is one of the best opportunities that Macy's has had in a long time and one that it would be foolish to bet against....
February 19, 2010
There's a reason that people read the Daily Racing Form (which has been published since 1894!) when they bet on horses: past behavior is a great and typically the best predictor of future behavior. Observing behavior can take many forms but in our world there is an abundance ...
February 18, 2010
Coke is smart to focus more closely on where customers are, beyond the traditional TV screen. It's a sign of progress to see the company begin to measure sales value as part of its marketing efforts. Some of these "habits" include basic branding (i.e., "differentiation") so in terms of ...
February 8, 2010
It is mind boggling that around $250 million was spent on advertising and there was and is so little to show for it.Aside from a lot of uninspired creative, there was no shortage of bad taste and yet so little focus on customers. This year Denny's seems to have made ...
February 4, 2010
Social media is a fundamental component to a business these days, for a host of reasons, not the least of which is replacing many of today's other marketing elements. Like new and "hot" areas (see also "Mobile," after all 2010 is the year of mobile, right?), it's often more ...
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