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Phil Rubin's RetailWire Blog
September 1, 2010
Borders seems to change its loyalty program more often than just about anyone else out there, though this time they seem to have a better approach. Dropping the price of their e-reader isn't going to hurt but it's not going to be enough to compete with Amazon's Kindle, Apple's ...
August 23, 2010
Last week it was Groupon and this week Gap is out with its "Gap Give and Get" promotion which is only 35% off (30% to the customer and 5% to a non-profit). Gap's brand is less than relevant these days with a lot of consumers and their aggressive promotion ...
August 9, 2010
B&N's problems, among others, is that for many consumers of content--in the form of books--they are increasingly irrelevant compared to Amazon. Their other problem is that Amazon is and will remain the leader in ebooks. Finally, their problem is that Amazon is obsessed with customers and B&N isn't.Going ...
August 8, 2010
The idea that Macy's is finally through it's M&A "challenges" of the past (there were a few), as aptly suggested by Richard above, along with its focus on customers and relevant assortments via My Macy's suggests the power of customer-centric merchandising combined with customer-centric communications.While there is a substitutability of ...
August 8, 2010
It's wonderful to read this from the ARF as it underscores the painful reality for the advertising industry: it's not only the 21st century but the second decade therein. In other words, advertising in its traditional form is often -- perhaps not always -- irrelevant.Mr. Rubinson's premise is right on ...
August 3, 2010
Fascinating how vocal the BrainTrust is on the topic of retailers making political statements of support.While there is ample room for cynicism and vitriol, the reality is that companies that have and continue to invest in their brands need to be mindful their views and political leanings. These actions ...
July 30, 2010
While I would never get a tattoo or other "body art" and all things equal prefer employees without such decor, if i did, it would undoubtedly be one of the sporty Loyalty360 ones that Mark Johnson referenced above. And for those of you considering other tattoos or who might ...
July 30, 2010
As the old adage goes, "agencies make recommendations and clients make decisions." The recommendations from agencies like Mr. Torres' are based on input from clients. Clients pay top dollar for these recommendations so it's also in their best interest to provide the best input possible. If BP ...
July 27, 2010
Joel makes an interesting point in addressing A&P's challenge: relevance. Their brand and their offering is not compelling given the "newer" entrants and competition from the WalMmart's and Targets of the world.Growing revenues is going to take innovation beyond their current offering....
July 27, 2010
Kroger's digital coupon center is a significant step ahead of the in-store kiosk approach from Sam's Club we recently discussed here. It's easy to use, gets customers to the Kroger site(s) and allows them to select relevant offers.The key to long-term success lies with Kroger's ability to leverage the ...
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