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Nikki Baird's RetailWire Blog
September 2, 2010
This seems to be the consumer electronics pricing model of the future: get out early with something, even if it's at a ridiculously high price. See how quickly you can ramp up volume and drop prices, with the aim of making most of your money in the early days ...
August 20, 2010
You know, to me the news here isn't that Starbucks has an opportunity to test in its own stores before pushing out to mass retail. It's the last couple of paragraphs of the article - that Starbucks is revamping its loyalty program to better integrate and recognize product purchases ...
August 17, 2010
I haven't looked at how the Claiborne brand is being executed in JC Penney in a long time. (Maybe that's part of their problem.) When Claiborne first started developing exclusives for JCP, I thought the look was nice but the price was not -- it always felt about 15-20% higher ...
August 12, 2010
I am so fascinated to see the responses here vs. the comments that were posted in response to the article on RCE. There, people were much more negative about the ideas in the article. I, too, disagreed with some of the points, and put my response in RSR's ...
August 3, 2010
We are more than 50% of the way there, in my opinion. PayPal mobile can be accepted in some locations. I've paid for coffee using a mobile Starbucks card. While credit card companies and phone companies duke it out over who's going to try to take the ...
July 30, 2010
It can be a positive, but it depends a lot on how the school actually adopts their policy. I've seen cases where schools specify the company you must purchase from, or specific brands. In those instances, there is only one winner, and every other retailer loses not only ...
July 28, 2010
I think the transparency aspect of the articles, vs. focusing in on retail theater specifically, are not really connected. As someone who maintained that Montgomery Wards was in part undone by the fact that it's really disconcerting to shop for women's apparel when it smells like tires, I can't ...
July 27, 2010
Isn't it ironic that it's actually easier to enable buy online/pick-up in store or buy online/return in store than it is to provide inventory visibility across channels? You would think you'd need the one before the other. The reality is that you can kluge cross-channel inventory returns--baling wire ...
July 26, 2010
I would distinguish between commission sales and bonuses. Commissions, to me, are indeed paying a percent to the employee based on what was sold. Commissions may work, but customers may not like commission sales--when you know the employee gets paid based on what they sell, every enthusiastic "Yeah, ...
July 22, 2010
You can blame part of brands' coupon craze on oil--yup. Oil. When gas prices were high, retailers told CPGs they didn't want to see price increases on products, so CPGs created smaller pack sizes (which had its own consequences, but that's another story). But when oil prices ...
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