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Nikki Baird's RetailWire Blog
March 8, 2010
First, a disclaimer. I am a huge fan of Anthropologie, and I love their stores, and that might influence my response. However, I am well past being a target for the bridal market, so I think I can be objective here. David's Bridal has proven that there ...
March 5, 2010
Well, first, I protest the use of the term "social shopping" when applied to these sites. These are flash sale sites, and some may have more social elements to them than others, but they are not social shopping sites - not anything approaching the social aspects of, say, a ...
February 19, 2010
It sounds like a case of "observe first, listen second"--and I agree. I've sat behind the glass at focus group sessions, and even the most well-prepared session can go off the rails at the drop of a hat, and you'll never get to what you're looking for. But ...
February 18, 2010
I would agree with all of them except Interruption. It's not about interrupting anymore, it's about facilitating. I just recently watched the movie "The Fifth Element," and it has a perfect example of a facilitation moment. Bruce Willis' character arrives at the posh hotel. The hotel ...
February 10, 2010
RSR's research has found that multi-channel shoppers are more profitable than single channel shoppers. The idea behind it is that the more engaged a shopper is, the more opportunity you have to make a profitable customer. But more and more eCommerce people tell me that they don't buy ...
February 9, 2010
Well, certainly it is important to understand which of your customers are using social channels. If it turns out that they are already "fans," then you need to use that medium to reinforce that. The worst thing you could do would be to treat them as fresh new ...
February 5, 2010
All right, I'll bite. First, I suspect the whole flap could only have occurred in Britain to begin with, so it's moot. The US may be stuffy about some things, but dress code really isn't one of them. In fact, there's a whole site (http://www.peopleofwalmart.com/) ...
February 1, 2010
Well, I have two thoughts on the matter. First, I frequently hear from big retail chains that all of the data they get from their online sites is not getting used to the degree that they would like. They may get the slices and dices of 5.55 million ...
January 28, 2010
Well, my household is almost 100% Mac at this point, and I really want one. I've been tempted by netbooks and I've been tempted by eReaders, but this should give me the best of both (hopefully). But PC World identified some things the iPad is missing that ...
January 20, 2010
I think it depends so much on brand. Whose brand should be promoted? Is it a poor reflection on JCPenney that it needs Sephora, or does it help their own brand image? And does it help Sephora reach consumers who might not have shopped them otherwise, or ...
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