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Carol Spieckerman's RetailWire Blog
February 9, 2010
This is such a relevant topic. What if marketers just owned the assumption as truth (social media is most powerful as a retention and engagement tool with existing customers), then went on to focus relentlessly on making that aspect the best it can be? I think that would ...
February 9, 2010
Succinct and spot-on direction from the source! I especially like #3 and it's something we're talking about quite a bit with our clients, particularly in the licensing arena: the importance of proximity, participation and occasion. More brands are getting on board with this; instead of focusing on pure ...
February 9, 2010
To me, the various ways that products are dated here in the U.S. is so confusing ("best buy," "purchase by," etc.) that making sense of it all would be compelling in and of itself. In a health food store a few weeks ago, I called out to the manager ...
February 8, 2010
To me, the Doritos ads were a scream; they struck the perfect tone for the Super Bowl without dipping into misogyny, as many others did (Twitter was all a'twitter about this as the GoDaddy ads ran). At the end of the day, I'd give the award to The Who. ...
February 5, 2010
I'm with Marc: too bad common sense can't prevail! That said, this is a real problem in the U.S. Over the past few months, I've spotted a teenage girl wearing silk boxer shorts that showed the bottom of her bum topped off with a short tee shirt and flip ...
February 5, 2010
Macy's online efforts are laudable; however, it also may be one of those plus-over-little situations that tends to happen when retailers focus even a wee bit on their online presence (those "Online sales leaped 500%!" headlines that we all got used to in the early aughts). With other retailers' ...
February 4, 2010
Speculation regarding Mr. Sinegal's departure seems premature (the key word IS "eventually"). I don't see him letting go of the reigns anytime soon and when he finally does, a new cast of candidates, both internal and external, will no doubt come to the fore. Retail moves fast and ...
February 4, 2010
The recent trend toward partial ownership (Iconix with Ed Hardy, Best Buy's partial investments in various platforms launched by others) makes me nervous. For retailers such as Barnes & Noble and Barneys, I'd like to see Mr. Burkle go all in and work some magic. Barneys past deals ...
February 3, 2010
When Starbucks first launched My Starbucks, I visited and was impressed by the organization and authenticity of the forum (letting the good, bad and ugly voices in), not to mention the amount of feedback they were getting.I think My Starbucks is a big part of the turn around but not ...
February 3, 2010
I'm having a bit of a "Which came first?" moment on this one. The early accounts that I read on this yesterday framed the story as e-Play ceasing operations THUS Walmart and Best Buy getting out of the used gaming business. That would seem more likely than these ...
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