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Carol Spieckerman's RetailWire Blog


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Carol Spieckerman
President
newmarketbuilders
March 12, 2010
Ted, I couldn't agree more. Exclusive lines have been portrayed as the ticket to department store salvation for far too long even as Target, Walmart and even dollar stores grab more exclusives through direct brand deals, licensing arrangements and good ol' private label. We are entering a brand ...
March 11, 2010
Cloud computing is a done deal. The success of iPhone apps, many of which are increasingly business-oriented, prove the readiness to adopt "cloud" apps. Security issues are the exception, not the rule, and speed-of-adoption can often give small to medium sized businesses the agility to they need to compete with ...
March 10, 2010
I spend quite a bit of time in the Dallas/Fort Worth area and every time I'm there, I wonder how in the world it can support so much retail. Many stores that have been there since I was a girl have stayed put even as every imaginable super center, ...
March 9, 2010
I don't see Walmart as being particularly vulnerable for a few reasons: 1. International presence and diversification. Walmart's international growth is currently offsetting domestic dips. Target is still make-or-break in domestic markets. 2. Newfound nimbleness. I have heard that Walmart is concerned about going "ditch to ditch" ...
March 8, 2010
Technically, anyone can (and does) share purchase information through Twitter, Facebook and other social media platforms. With Guy Kawasaki, various Kardashians and other "influencers" getting paid for every brand-mentioning tweet, Blippy would seem to be inherently prone to corruption ("Wow, look! He actually BOUGHT it!"...or did he get ...
March 8, 2010
To me, it is up to the supplier (and individual marketing and account teams) to know each retailer's review schedule and to plan their business accordingly; not the other way around. Working with multi-national, multi-channel brands, I see this problem quite often--retail is a component of their business but ...
March 8, 2010
If anyone can pull this off, Glen Senk can. Urban has done a terrific job of differentiating its brands (most non-industry folks I speak with have no idea that Urban Outfitters and Anthropologie have the same parent). The company has been incubating new concepts that incorporate services such ...
March 5, 2010
I wouldn't blame the sea of sameness on co-op. To me, retailers have been focused on sanitizing the store environment and correcting errors at the expense of creating exciting and differentiated store environments that more closely mirror shoppers' outside world. The result is that an "ideal" store ends ...
March 5, 2010
This model would be a natural for luxury brands and particularly for the big luxury brand stables (Gucci, LVMH) and even middle of the road players such as Liz Claiborne and Vanity Fair that are weighting their portfolios toward pure brand marketing plays and owned retail versus cumbersome, inventory-laden wholesale ...
March 4, 2010
Warehouse clubs often get portrayed as hidebound and change-resistant; however, I don't see this being the case any longer. Costco's Kirkland private label could reasonably be blamed for other retailers' bold moves in private branding and keep-them-guessing treasure hunt strategies. Sam's recently-announced "Tastes and Tips" program, which will ...
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