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Mark Price's RetailWire Blog
August 30, 2010
In the U.S., our stores have tended to evolve from the discount mass marketer into groceries, rather than the other way. The stores tend not to be out of town; rather, they are close in and very convenient. Adding groceries to the store have several advantages to those ...
August 27, 2010
I agree with Max; the reason that consumers are disliking their retail experience is because the retail experience is significantly worse now than it was in previous years. Poor customer service, rapid turnover of staff and stock-outs have led to a customer experience that drives consumers to online channels rather ...
August 27, 2010
One of the key opportunities for the new marketing chief is to increase how Sears leverages their customer data to improve personalization, guest satisfaction, increase cross sell, and ultimately customer value. The value of digital marketing is not just in the channel; rather, it is in the ability to leverage ...
August 23, 2010
Anyone who has shopped at Trader Joe's recognizes the unique shopping experience. Not only is the customer service first rate, consistently, but the product assortment and variety makes the experience into an adventure as well.Compare and contrast the product assortment to private label in a traditional grocery store in ...
August 20, 2010
Retail is moving toward a Golden Age, but in another direction entirely--that of customer connection and relationships. More and more, data is available that will permit retailers to personalize their experiences with customers and build products and stores to meet their needs. That data will also be used ...
August 20, 2010
Starbucks indeed has a good testing lab in their stores for products that can be launched in grocery. The greatest advantage is that they have a well-fed (or drunk?) group of advocates who can represent their brand to other potential customers. The built in advocacy group is what ...
August 18, 2010
The revenue decline from Wal-Mart begs a key question -- "Which customers declined their spending?" Was it the loyal WM customer who shops weekly or was it the more infrequent customer who shops for specific items or specific price rollbacks? The answer to this question is key to ...
August 16, 2010
It is absolutely true that independent retailers face significant challenges in their battle with the large national chains. Scale, clout, and brand presence all make national competitors formidable.At the same time, what independents have to offer is personal service and customer service--treating each customer as special and then "going ...
August 14, 2010
From my experience with my retail clients, it appears that consumers have not significantly reduced their desire to purchase at a significant discount from retail price. However, my clients are also finding that the incremental lift that comes from discounts has been decreasing steadily in the past year.So we ...
August 12, 2010
Ultimately, mobile devices provide a way of communication with selected customers at the point of purchase, in real time with personalization. That communication may be in the form of discounts to incent trial or to provide value for volume purchases, or may be in the form of any other ...
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