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Mark Johnson's RetailWire Blog
August 30, 2010
I think this could be quite a lucrative opportunity, but having ordered some wine this summer that has been delayed to the point it may "cook" while in transit COULD be a piece that impacts the efficacy of the programs....
August 30, 2010
Based on the discussion we are hearing from merchants, banks, etc. This is going to be a bit down the road. There are so many other new "emerging" and "exciting" technologies out there that this one is going to have to wait a bit....
August 22, 2010
Sends on the demographic and shopper profile of the individual stores, but it would seem this is a good choice. Although, the "Paradox of Choice" and behavioral economics would warn against this....
August 22, 2010
I have not been to a Dollar General in a while, but I would think that Budweiser could come out with a specially designed bottle/can for the demographic. It would add to the convenience factor; purchase a six pack, toothpaste, tp and snack. Then you have a party....
August 18, 2010
Claiborne makes great products, nice mid-priced suits (in athletic cuts), yet maybe not a core fit for Penney's?...
August 18, 2010
Loyalty, engagement and customer experience.Gucci, Brooks Brothers, Calvin Klein (one of few who make athletic cut suits) and Hickey Freeman. The only brands that matter to me, yet I am an old loyalty guy and probably not in their target market....
August 18, 2010
I am all about a value and making sure that I get good service, but Kroger still beats Wal-Mart. I prefer to shop in a clean retail location with people in my socio-economic group. Could I save more at Wal-Mart? Do I shop at Wal-Mart on vacation when it is ...
August 10, 2010
I can tell you that the interest we are seeing from brands wanting to know more about their customers and not being held hostage by the high fees of the shopper marketing/loyalty programs from the retailers/grocers/drug stores is increasing daily....
August 10, 2010
They seem to be a little late to the game, with Kroger and Safeway miles ahead of them at this point. The effective use of shopper marketing, loyalty, and engagement strategies will determine how much they can get out of their redesign....
August 10, 2010
Didn't we recently comment on the return of the milk man? Although that did not seem to make as much sense as this. For the weekly (fruit, milk, cheese, bread, steak, chicken and such items), this service makes great sense. ...
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