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Lee Peterson's RetailWire Blog
July 15, 2010
Innovation from CPG companies needs to come not only from product, but also from retail as well. Faced with the daunting dual challenge of private label proliferation and drop dead pricing, the shopper experience needs to come to the forefront in a much broader way. From more robust ...
July 14, 2010
As long as it's brand right, why not? I trust the master marketer Ed Razek will hit that target and lay off the sleaze button...or is that too boring? In any case, who wouldn't want to go to that party?...
July 13, 2010
I really like the direction Tesla is taking. It's more of a classic retail approach; experience trumps all...and create demand with knowledge. Drive me. Touch me. Sit in me. Do anything to make that happen, then, oh-by-the-way...we'll sell you one. Typical auto purchase processes ...
July 13, 2010
As we've seen from the likes of Costco, sometimes even selection won't help you when you compete against them. The only answer, it seems to us, is Customer Experience. Yes, that semi nebulous term that everyone's bantering around is THE critical element in terms of competing against the ...
July 12, 2010
I think a "generous" return policy is mandatory for doing business now, period. However, "generous" should not mean "stupid." I knew people who had a lifetime of appliances from one large U.S. retailer, for example, because of a return policy that was simply carte blanche.A good return policy also ...
July 9, 2010
I believe the "milkman" is actually a metaphor for the modern notion of increased shopping, purchasing, and delivery of goods without going to stores. If we consider the 'return of the milkman' as exactly that; the person who delivers commodity goods right to your doorstep -- then I believe ...
June 30, 2010
I totally agree with Stephen. Just about every retailer in this day and age has more customer data than than they're able to process, but not very many of them are actually making good use of the insights OR even know what to do with all the information they're ...
June 29, 2010
We should do more of what was done here in Columbus. City Center, a 3 level mall built in 1989 in downtown Columbus, went defunct in 2009, a mere 20 years later. With a vote here and an approval there, the city made a park out the property. ...
June 28, 2010
I love that magalog. The idea of having a brand magazine that exemplifies the target customer's lifestyle is simply brilliant. Their music and book sections in particular were fabulous. Of course boomers think it's "controversial"...just further proof that they don't "get" the A&F brand. Which in ...
June 25, 2010
Walmart will get into Chicago, there's no doubt about that. They bring jobs and better yet, affordable necessities. In a free market economy such as ours, why would anyone be opposed to that? Competition amongst retailers is a very, very good thing for consumers, right? The more ...
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