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Kevin Graff's RetailWire Blog


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Kevin Graff
President
Graff Retail
March 3, 2010
Yet another example of how and why most department stores are becoming fundamentally irrelevant to customers. They're being out-retailed by specialty retailers constantly. You can find more unique products, better assortment, better prices, more convenient locations and (here we go again!) a better shopping experience. Gift wrapping ...
March 2, 2010
Doron's comments above are spot on. Want to crank up the results even more at the POS? Put your cashiers on a program to sell the impulse items. Give them each a target, track their performance, coach them, and provide a small reward. Then, watch your results ...
March 1, 2010
At the Whole Foods store around the corner from my home, they started serving beer and wine in their seated eating area about a year ago. From all indications, it's going very well. While it's certainly not a pub-like atmosphere, many customers seem to enjoy the chance to ...
February 25, 2010
This really isn't about CT looking to become a grocery powerhouse. It's more about driving up average sales, while at the same time increasing frequency of shops. The 'big guys' continue to look to expand their offerings to become more of a one-stop shop. Shoppers Drug Mart, ...
February 24, 2010
They can keep their free ice cream! Who has the patience, time and willingness to fill in and give up all this information? There's a small burger chain near me that gives you a free cone on your birthday and you just have to flash any type ...
February 18, 2010
All very good strategies to adopt. But why is "Customer Service" listed as the last one on the list? Thieves don't like to be waited on, so having some staff presence and awareness on the floor is likely the best defense. Are we again making the same mistake ...
February 12, 2010
To me, this story isn't so much about opening up your store to overnight guests as it is about just being good human beings. There is that one cardinal rule of service that says 'before you are a retailer, you are a human being. And before she is a ...
February 2, 2010
Remember the Tylenol 'crisis' a few years back? Still got it in your medicine cabinet, I bet. How about the Audi 'sticking' accelerator pedal issue? They kind of botched the handling of that affair (and they didn't even have Toyota's standing) and today there's probably one parked ...
February 1, 2010
Great comments by Bob, and by Doron above. Yes, a website is now a necessity, but independents are much further ahead to focus it on information and advice, plus use it to tell their 'story'. The e-comm side is just too big for most to handle effectively. ...
January 29, 2010
Knowing that my wife also follows the RetailWire blogs, my answer is YES!After a year of restraint and stress that consumers lived through, I think its a fair assumption that money will flow a little easier this year. Sales results lately have been quite good, and there's no reason ...
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