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Jonathan Marek's RetailWire Blog
March 16, 2010
It is striking to me how low all of those "would you like X?" survey answers are. It shows that no one has hit upon the right model yet. If I think about Google Search ads, and what makes them special, it is that they are unobtrusive and ...
March 11, 2010
Family Dollar's examples demonstrate how market basket analysis can be taken from interesting to valuable. The specific ideas Brian Strickland discussed about would work well at any major retailer.As retailers think about better using market basket analysis, here are some additional ways APT has seen clients generate value: - ...
March 9, 2010
Ah, it's the time of year for worrying about gas prices. This article did have the good sense to point out that gas prices always go up in the spring (something many major newspapers ignore as they plaster the rising prices all over their front pages every April!).The interesting ...
March 3, 2010
I'm with Rick on this one. It feels like the study-of-the-week, based on often-spurious correlations. That list is growing long, from HRT to Vitamin D. Studying people who self-select into taking pain killers is an impossible task. I can't imagine any way you could correct for ...
March 1, 2010
This sounds like something you could do once you've established the appeal of in-store dining. Which likely comes after take-away home meal replacement. Beyond Wegmans and Whole Foods, how many supermarkets have done those things effectively? Seems like that's the right start....
February 26, 2010
It all depends on location, location, location. In downtown San Francisco, I'd hate to be trying to maintain a free public restroom in a c-store as it becomes disgusting every 5 minutes! But outside of urban areas, it's a great idea, especially from multi-unit retailers that can establish ...
February 25, 2010
I have a different take. I wonder if much of the etailing world is becoming like the airline industry (or gasoline retailing, for that matter), where consumers are so hyper price sensitive that cost containment and service reduction becomes that norm. In airlines, this is clearly a consumer-driven ...
February 24, 2010
No one is forcing anyone to take the free ice cream! This sounds like a great promotion. Customers can self-select out if they are anxious about privacy. As others have pointed out, BR made money, at least in this anecdotal example. Tell me again...what's the problem?...
February 19, 2010
I'm not exactly sure what he means by "self-reporting bias," but I think the largest effect here is that consumers just don't know how they will really behave until they get a chance to really behave. Sure, there is some bias in people saying the answer they think the ...
February 16, 2010
The new frontier here ought to be finding ways to replace the traditional, very expensive and increasingly difficult to distribute weekly circular. Clearly, the circular has driven lots of traffic for years. As I've heard one executive say, "it's the bazooka." As the world changes, supermarkets will ...
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