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Anne Howe's RetailWire Blog
March 11, 2010
This analysis is what's needed to help vendors better serve Family Dollar with cross promotion strategies and programs to help build business for both. It also helps to verify shopper mindset and how important "solution planning" can be for merchandising....
March 1, 2010
While I can't predict sell through rates, I can say predictive analytics are the cornerstone of shopper marketing ROI. Illumination of demand metrics helps set appropriate investment levels, and works well on the manufacturer side as well as in retail. When done well, year two should be even better, with ...
February 16, 2010
House parties can be very effective for brands with higher margins, but are fairly cost prohibitive for many CPG brands with super slim margin structures. They are indeed a good way to introduce more complex products to clusters of consumers, particularly if the cluster is seeded correctly with consumers who ...
February 9, 2010
Consumer fan communities on Facebook are essential sources for brands to understand why consumers have loyalty, and to explore what's relevant today and going forward. They should be seen as the ultimate roots of the kind of involvement consumers are seeking with brands. To me, they represent the ultimate opportunity ...
February 4, 2010
Agreed that lots of companies are using B to B social networking as an important and effective part of their business strategy, recruiting and even the marcom mix. In another 5 or ten years we'll laugh at how long it took some companies to get there. As well, I think ...
January 28, 2010
Using docs instead of nurse practitioners may in fact drive greater adoption of retail clinics, and I agree it will drive re-routing of patients from ERs to a more appropriate setting for various conditions. I think the key is to solve for the payment issue, and to socialize the key ...
January 25, 2010
This is good news for Macy's and more importantly, its shoppers. After months and months of recession-weary bargain hunting, many shoppers have expressed the latent desire for new and innovative merchandise to tease them back into a few impulse shopping trips. Macy's is wise to seek new lines, especially if ...
January 12, 2010
Online reviews are fantastic for online shopping, but the big news is that they are becoming even more vitally important to brick and mortar shopping, as almost 50% of consumers accessed content about brands and retail offers on their mobile phones while holiday shopping IN STORES this year. Sears and ...
January 7, 2010
I think the biggest "aha" with the most far-reaching implications is about research that involves the shopper. The impact of shopper insights was important in 2009 beyond just understanding the impact of the recession. Recession or not, shopper insight across the full path to purchase is the critical link to ...
December 29, 2009
I think using the flu shot clinics as a traffic driver does raise the perception that retail can be a viable option for health care solutions in the drug channel. I'm not so sure that same logic holds true in grocery. To me, it's a problem with the perception of ...
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