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Anne Howe's RetailWire Blog
August 26, 2010
I would be willing to try this service, especially in big format stores where I've not been a regular shopper. Meijer gets an A for being on the front end of offering their shoppers options beyond searching for sales associates on the floor or traveling all the way to one ...
August 25, 2010
I like the idea of Costco taking empty spaces in specific malls. It works for shoppers, making the club more accessible on a day-to-day basis. However, there are some obstacles they might consider solving, the most important being a more convenient check-out lane for those who may be eager ...
August 23, 2010
I would like to think the The Gap has the marketing power and a plan in place to build relationships with consumers who decided to take advantage of the Groupon offer. The shopper engagement opportunity may not be worth $7.5 million loss of revenue initially, but in the long run, ...
August 19, 2010
Alas, I am only a walker who lives in the 'burbs, but if I lived in the crowded city this retail concept would be super useful. I believe experiential retail has a lot of potential in the US, especially when it provides real service to the shopper. This concept could ...
August 18, 2010
I can attest to how well this strategy is working for J.Crew by the shopping behavior of my 21 year old son. He defaults to J.Crew for reliable fashion. He is SO HAPPY that he can do more one-stop shopping and pick up other brands that are authentic and relevant ...
August 17, 2010
I think the specialty stores stand to gain more of the organic food market basket than mainstream grocers, and the reason may surprise you. I believe it's the shopping environment and experience that inspire a larger basket.When in a mainstream grocery store last week, I sought out Michigan organic potatoes. ...
August 12, 2010
I agree with Jeff that a coupon in and of itself on a mobile phone doesn't provide a marketer a lot of value. It might provide the shopper a little bit more convenience, but not much incremental upside beyond the "cents off" they are already know how to get via ...
August 11, 2010
The rumored sale of BI-LO stores speaks to the reality of shopper behavior: shoppers vote with their dollars. Despite the trend to visit more stores in search of good deals and price promotions, shoppers will not continue to visit stores where the experience doesn't meet their expectations. My semi-regular visits ...
August 10, 2010
I like this idea and the $7.99 price tag is not out of scope, especially for busy consumers. It's right to target busy moms, but as a busy boomer, this would work well for my lifestyle as well. I am imagining myself back in Charleston, SC, working remotely from a ...
August 9, 2010
I've not used any of the location-based checkin services, because in general I don't believe anyone really cares where anyone else is. But the model of augmenting loyalty programs with points is a shopper-centric value-add that makes sense for those seeking deals. What I'd like to see is the model ...
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