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Gene Detroyer's RetailWire Blog
September 2, 2010
This isn't rocket science. Of course aggressive pricing by Samsung will accelerate the adaption of 3-D. Technology, not matter if smart phones nor e-readers nor computers has been accelerated by two parameters, lower prices and better features. TVs are the same. 3-D is not a unique ...
September 1, 2010
The biggest implications here are neither for the video download business nor for the type of hardware that people use. The big implication is what happens to commercial TV as we know it.Consider situation #1--In my house we watch no commercials (except on sports and news). We DVR ...
September 1, 2010
Too often, companies--particularly ones that deal with marketing--use band aids when they should be using tourniquets. Borders' needs a tourniquet and that most likely will not be enough. Border's has evolved into the retailer with no reason for being. Loyalty programs enhance business, they never turn business ...
September 1, 2010
Dan Berthiaume, Editor, Retailer Daily is right. He says, "Watch anyone under 18 with a PDA and you'll realize the generation(s) coming up live their lives in the digital space. As they become the dominant consumers, they will be surprised by any retailer that doesn't offer substantial in-store ...
August 31, 2010
"Crew is finding 'superior, superior returns in factory and online.'"Of course. For factory, rent is less, labor is less, store build out is almost non-existent, inventory has less value. Depending on the pricing, factory will beat main line every time. The problem is that factory stores generally ...
August 31, 2010
There is no new news here. Wal-Mart has been executing customized assortments for years. They have over one hundred basic sets, with variations on each. They have the technology and capabilities to pull it off better than any retailer. And, be assured, it is not about ...
August 27, 2010
"Consumers don't like shopping in stores as much as they once did and that's a problem for retailers with most of their dollars invested in brick and mortar outlets." How about if we changed that to a decision in a question from the 1040s?People don't like traveling on trains ...
August 27, 2010
It may be too late for Sears. The only chance they have is if they start directing their marketing to develop their online business. It will be a waste if they see online as a way to bring people to stores.Fortunately, the move to online merchant is constant ...
August 26, 2010
This discussion is appropriately listed under "Brand Image." Naming rights are most often overdone and sometimes downright silly, precisely because the connection with brand image is lacking. It most cases, purchasing naming rights seems more ego than marketing.In the case of the BestBuy Theater this is perfect. ...
August 26, 2010
The BrainTrust obviously thinks this is a great idea. It is!It is customer centric and it gives competitive advantage to those retailers who provide it. Every addition and nuance that the previous writers suggested makes sense....
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