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Gene Detroyer's RetailWire Blog
March 12, 2010
There is a solution. The rest of the world uses it. Business drops all healthcare as benefit. How often we talk out of both sides of our mouth. We can't be competitive because our healthcare benefits are so expensive and those companies we are competing ...
March 11, 2010
Oh, how I wished I would have used the cloud back-up offered by several very reputable sites before my hard drive crashesd forever!...
March 11, 2010
It is all about being easy to understand and easy to use. Airline miles have driven these programs. Unfortunately, they have become quite convoluted and difficult to use. Point programs followed, but when one compares points needed to redeem an item, one realizes that the points have ...
March 11, 2010
Are shoppers likely to respond more to a high consumable product on promotion than a very low consumable? Are shoppers more likely to respond to a pantry-stored item on promotion than a replacement item? Of course! When shoppers are engaged in a category (laundry) are they more ...
March 10, 2010
Both of American Eagle's extensions are in no man's land. If you are going to try to build a lifetime brand, start the brand early and end it late. Build the BRAND. We may denigrate BabyGap, but they are doing it the right way. There is ...
March 10, 2010
Aldi has been refining and executing their concept and operation for years. They have made few mistakes. They have determined what their competitive advantage is and made it sustainable. They have picked a market segment where retailers will not make competitive responses. Aldi is not interested in the ...
March 8, 2010
Building brands makes sense. Building brands off of well regarded businesses makes more sense. But, when a retailer says, "We want to help the bride plan the wedding," red flags should be raised. That comment recognizes the fact that the business is a one-off business. There is ...
March 8, 2010
There is no issue here. Most new products introduced into retail are not especially new and innovative and most do not have a great consumer oriented effort behind them. There is no urgency for a retailer to react. On the other side of the argument, I do ...
March 8, 2010
Blippy should be nothing more than a subset of another social site. How many different places must one deal with to get all the info they want to send or receive? If the Blippy service has value, Facebook, et al can and will implement the same info. ...
February 25, 2010
Did we ask the same questions when Wal-Mart started building grocery aisles? Since we are revisiting comments of October '08, let me repeat mine. They seem to be as relevant....Canadian Tire seems like a fascinating retailer. I have never been to one, but my Canadian friends seem to ...
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