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Camille P. Schuster, Ph.D.'s RetailWire Blog
January 29, 2010
Savings cost is one issue and may be the easier one. Creating a distinctive appeal and creating a differentiation in this market is not easy but is critical for success. What can A&P offer that is distinctive, different, AND of value to a group of consumers?...
January 29, 2010
I like the words "creative" and "inexpensive." More thought and less money sounds about right for this year....
January 29, 2010
Consumers want to be heard. That requires interaction and listening not just sending messages. That is a new paradigm for most companies. Those that are developing this capability find that it profoundly changes their marketing program. This is not a "tweak" or a one-time project....
January 28, 2010
Why have so many of the clinics with nurse practitioners closed? Was it traffic? Was it liability? Was it an issue of what nurse practitioners could and could not do? Without knowing what the problems and issues were in that situation, how can you know whether ...
January 28, 2010
I want one too and am a Mac person. I carry a notepad around with me all the time and have sometimes wished I could carry my computer but it is too heavy. This looks ideal and I'm looking forward to seeing the next generation. Steve Wozniak's ...
January 27, 2010
The current target market includes a particular age range of women. Is that age range large enough to support a larger size store? Why are consumers frequenting the current stores? Will the atmosphere of the big box store be the same?...
January 27, 2010
Spending time doing sophisticated segmentation based upon sales, products, demographics, satisfaction, or loyalty is a great exercise and has little to do with running the business. Unless, as Ryan said, retailers can identify which consumers are more valuable (profitable, connectors, or however retailers define which consumers help them make ...
January 26, 2010
This is an interesting idea and a slightly different twist to the "health care centers" that housed a nurse. The question will be not who visits this area (because many consumers will), but who spends time in this area, what questions they have, and what kind of experts are ...
January 26, 2010
Part of this issue relates to the difficulty of identifying and communicating the total carbon footprint and/or energy usage for producing goods. Consumers will become more demanding for this information.The other part of the issue is being able to gauge which consumers are committed to the issues and willing ...
January 26, 2010
Thinking of the phone as a primary tool for staying connected is what retailers need to think about when developing plans. The phone is not a tool for just pushing information to consumers. It is becoming a tool that allows the consumers to have more control over their ...
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