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Camille P. Schuster, Ph.D.'s RetailWire Blog
August 13, 2010
From the consumers' perspective it is still about the right product at the right place, at the right price, at the right time....
August 13, 2010
The location of the libraries and/or potential recreation areas makes a big difference in terms of usage, convenience, and distribution costs. If the libraries are not within an easy walk carrying heavy bags of groceries, then there will need to be more smaller orders which drives distributions costs up. ...
August 13, 2010
Great idea. Finding a non-video or non high-tech alternative for brain games is a great idea. If they promote people getting together or more family interaction, that is even better for more brain stimulation and social interaction....
August 12, 2010
This is not a big idea. It is another version of healthy/nutraceutical/organic foods and a manufacturer's desire for addressing brand line extensions and a retailer's desire for trimming the number of brands offered. Consumers want information clearly presented so they can make informed choices....
August 12, 2010
Pop-up stores are certainly a way to get in touch with a broader consumer base and to build awareness of the brand. If an effort is made to collect consumer insights the information could be very valuable because many of these consumers will be people who have not gone ...
August 12, 2010
Innovation comes from responding to strong consumer insights. Mobile coupons are coupons using a different delivery vehicle. For those who use that delivery vehicle, it is a good idea. Is it a new-to-the-world innovation? I think not....
August 11, 2010
Fast fashion may be fast for Penney's but is still slow for Zara or H&M. Providing fast revolving choices is part of the appeal; having fashion choices that appeal to the consumers is another part; having the right prices is another part. All parts of the equation need ...
August 11, 2010
Eliminating staff and relying more heavily on technology will not necessarily solve the problem. The study reveals that part of the cause of slow checkout lines is the behavior of other consumers--too slow to get their form of payment, etc. Having those consumers go through self-checkout machines does ...
August 10, 2010
For brand recognition, the web is a great tool. To sell every item directly to consumers, NO. If consumers at Supervalu had information overload and thought it was messy to sort through lots of different promotions in the middle of the store, just think of the clutter and confusion if ...
August 10, 2010
This is a good experiment for "the last mile." However, what was the impetus for the experiment? Yes, consumers are busy but is this the issue (too hectic or difficult to get from the car to the store, through the store and back) that arose from a significant ...
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