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David Biernbaum's RetailWire Blog
July 30, 2010
Rebranding is a creative and fun process but often the people behind the efforts become overly creative which ultimately ruins all the fun. Except for the comedians who will have LOTS of fun. BP's "beyond petroleum" image is now soon to be a classic example. 1. It's ...
July 29, 2010
Tattoos are a lot more mainstream today than they were ten and twenty years ago, however, it's still up to the employer to determine whether or not tattoos on their employees might negatively impact their company's image. In any case, in an ideal word it would not matter, but ...
July 29, 2010
I'm fascinated by the sudden realization that children's birthdays have become almost as material and expensive as weddings but I think retailers will be absolutely fine even with this new conscientious movement to just say "no."...
July 28, 2010
Target's arrival in Manhattan (New York) is highly significant and will deliver amazing results for the retailer. • Fantastic national media exposure. • Competitive pricing on every day items and specialties will lure Manhattan consumers.• Further upgrades the retailer's image as a trendy retailer. • Creates ...
July 27, 2010
Consumers expect to be able to do cross channel shopping in a seamless way between retail stores and their online sites. It is no longer acceptable for retailers to treat the two as separate businesses where consumers are concerned. The purchasing and returns process needs to be completely interchangeable. ...
July 27, 2010
Private label has never had much transparency at the retail store level for consumers. However in most instances, the actual manufacturers take most of the legal and ethical responsibility and carry most of the liability for products sold to the consumer. I do believe that for certain ...
July 26, 2010
Straight commission structures really do not attract better retail salespeople, in fact, quite to the contrary. The best approach for the retailer, the customer, and for the business, is to pay a salary structure with bonuses and incentives for sales, customer satisfaction, and departmental team accomplishments....
July 22, 2010
Kmart blew the huge lead it had in the discount channel and collapsed for a number of reasons on many levels but here are my factors in order of importance:1. Ineffective upper level management; complete with all the right ingredients; corruption, arrogance, lack of vision, and instability with frequent changes.2. ...
July 21, 2010
The OTC Drug Category is confusing for the majority of shoppers for a number of reasons:1) Large number of brands all making similar claims, lots of overlap, and yet some confusing minutia that imply differentiation.2) Advertising/messages can be confusing.3) Retail product assortment and the schematics that retailers use can be ...
July 19, 2010
George Steinbrenner was an example of a chief executive that for both better and worse was hands-on. He worked "in" the business as much as he worked "on" the business. In many ways he was actually a classic entrepreneur, again for better and worse that used his organization more ...
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