|
||||||||
|
||||||||||||||||||
![[RSS Feed]](/images/rss_btn.gif)
David Biernbaum's RetailWire Blog
January 18, 2010
I have a tremendous amount of confidence in Wal-Mart's plan to consolidate its global procurement functions and reduce the use of intermediaries in its global sourcing processes, and I firmly predict that doing so will result in putting Wal-Mart even further ahead of its competition....
January 18, 2010
Walgreens has an opportunity to create an excellent flow of traffic into its stores with prepared foods. However, the check-out process needs to be "convenient."...
January 6, 2010
With most retailers now using e-mail so aggressively and often, it means that the competition for the reader's attention is more intense and therefore this form of communication requires greater competitive skills than it did in the past.1. Send consumer emails enough to stay competitive but definitely have something very ...
January 6, 2010
Positive thinking sounds like a wonderful thing, however, there are some inherent dangers when positive thinking becomes part of a management's culture just for the sake of "being positive."1. Loss of objectivity. 2. Discourages often needed, critical thinking and contribution. 3. Confuses "negative" with caution, carefulness, and critical thinking. ...
January 4, 2010
Dealing with negative criticism about your company on message boards, blogs, etc, requires excellent training or assistance from well trained communication experts, in order to accomplish your true objective without making the situation much worse. A few suggestions right off the top:1. Give some true thought first and be ...
December 30, 2009
Retailers still have a hard lesson to learn in terms of how they handled the economic downturn. I have a contrarian view from most, in that I strongly believe that retailers that "dumbed down" their SKU assortment are in for a rude awakening in the coming years. One of ...
December 30, 2009
I do a lot of business development for consumer goods that have connections with charities including Susan G. Komen Breast Cancer Foundation and several others. Through the years I have learned that different charities have different levels of charisma with consumers that directly impact price points and how much ...
December 23, 2009
Whole Foods needs to have an all-healthy image in order to keep its separate but more expensive appeal to its consumers. The timing is excellent because conventional supermarkets have been discontinuing non-fatty foods left and right in the SKU rationalization process....
December 22, 2009
The in-store experience is the most underrated aspect of successful merchandising. In this day and age of SKU rationalization, restraint of corrugate displays, slogans such as "We'll simply be lazy and match all competitors' prices," with all "me-too" logos, signs, and walls, etc, the in-store experience has become generic ...
December 22, 2009
Weather does have an effect on results. Even though most every consumer will purchase all the same number of gifts he or she planned, the lost opportunity will be from fewer extra sales and impulse purchases driven by traffic in the stores shopping the event weekends....
|
|
|||||||||||||||||
