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David Biernbaum's RetailWire Blog


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David Biernbaum
Senior Marketing and Business Development Consultant
David Biernbaum Associates
February 3, 2010
Okay; first off, I have to offer full disclosure: I am a Starbucks addict and there is a Starbucks downstairs in my office building that I frequent two or three times every day, not to mention that the employees are like "family." In addition, I usually stay at hotels ...
February 2, 2010
Some retailers are leaving money on the table by pricing private label so much lower than national brands. However, do take into consideration that private label is now so prominent that consumers are starting to show signs of comparing prices of private label between one retail chain to another. ...
January 30, 2010
Other ways to stay in touch: Web: http://www.biernbaum.com Read This Entry...
January 28, 2010
Shipping costs definitely have an affect for online sales, especially for when consumers are purchasing items for under $20.00....
January 22, 2010
I totally agree with Stephen that reduced assortments have caused shoppers a struggle to find what they want at Target in the HBC sections. This indeed limits the number of trips that consumers will make to the Target store. Target needs to think about HBC in a different way ...
January 20, 2010
The store-within-a-store concept is relevant and timely for the current retail era, provided that arrangements have been made in partnership to make it easy for the consumer to shop and pay altogether under the same roof....
January 20, 2010
There are a lot of reasons for why "eagles" become "turkeys" in the hiring process. I do agree that the most prevalent reason this happens is because the employer, be it a retailer or a manufacturer, is not honest with itself about what they are looking for:Entrepreneurs in particular ...
January 19, 2010
The perception of "frugal" means different things to different consumers. However, one mistake made by many retailers during the recession is that "frugal" doesn't necessarily mean that consumers don't want "nice things." Fact is, they simply do not want to overpay for them....
January 19, 2010
Having worked with and consulted on private label for so many years with retailers, I would first point out that private label comes in many different forms and serves a wide variety of purposes for retailers.Here are a few shortened guidelines I recommend to all retail chains:1. Define what you ...
January 18, 2010
I have a tremendous amount of confidence in Wal-Mart's plan to consolidate its global procurement functions and reduce the use of intermediaries in its global sourcing processes, and I firmly predict that doing so will result in putting Wal-Mart even further ahead of its competition....
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