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Warren Thayer's RetailWire Blog
February 24, 2010
Max and Ryan said it all....
February 24, 2010
It's a heck of a bargain for Baskin-Robbins if they can get people to do it. I recall being at a Kmart recently where everyone was turning down $10-off coupons for just providing their e-mail address. Not being judgmental, because everyone is entitled to their own choice, but I'd certainly ...
February 23, 2010
Roger Saunders is right. This could also to some degree be a big-city vs. small-town type thing. In a major urban market, having people you don't know out in front of a store can be seen as an annoyance. When I lived in NYC, I felt that way. Of course ...
February 23, 2010
This is a good article, and this is a big problem. Documenting everything is very important, with witnesses ideally, and then giving the offender prompt written notice of the offending behavior and its specific potential consequences, ideally once again with a witness in the room, and having the offender sign ...
February 17, 2010
Cripes, what harm can it do? No doubt in my mind whatever that it will help some people make better decisions. I've been surprised sometimes to learn that healthy-sounding options on menus actually have more calories, fat and salt than the obvious bombs. Why should supermarkets have to live by ...
February 12, 2010
I agree with Roger Saunders when he said Coach should "salt" a select number of male items in their stores, and build out male-driven stores, prudently. From having once lived in NYC for many years, I know this particular neighborhood, and if it's going to work anywhere in Manhattan, this ...
February 8, 2010
At the Bowl party I attended, we were guessing what the ads were about or what they were trying to sell. We agreed that it was often hard to tell, and no, we didn't drink that many beers. David Ogilvy's old line, "It's not creative unless it sells," came to ...
January 26, 2010
In general I like it. Done right, with a lot of promotion, I think it can still differentiate the offering. I'm wondering if the organic foods in this store-within-a-store will also be stocked in the main store. The debate on that still rages I know, although I've noticed a lot ...
January 25, 2010
Didn't want to give the impression that I oppose digital receipts. I'm a formidable Luddite (although I did get electricity last year, and am now considering indoor plumbing), but digital receipts are definitely the way to go. Lest there be any confusion in my previous rambling....
January 25, 2010
Let's see... American Idol turned up Kelly Clarkson, Ruben Studdard, Fantasia Barrino, Carrie Underwood, Taylor Hicks, Jordin Sparks, David Cook, and Kris Allen--just for starters. All previous unknowns. So what a great, "original" idea Macy's has here! Maybe there's talent out there in the masses! Duh!...
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