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Ted Hurlbut's RetailWire Blog
August 31, 2010
To me, it really comes down to the value customers place on the J.Crew brand. It seems to me that they, like many similar brands, have found that the customer has bid down the value of the brand, despite their best efforts otherwise. Average selling prices have fallen, margins have ...
August 31, 2010
For both Walmart and Target, just about anything is possible, given their resources, the commitment to doing it and the time necessary to get it done. Both have the ability to execute what they conceive.The question is whether these initiatives are significant enough to move the bottom line in any ...
August 24, 2010
When you start to draw it up on a white board, this is the kind of integration that you envision. The devil, as in most things however, is in the details. Nordstrom excels at execution, and flawless execution is the key to capturing the potential of fully integrating stores with ...
August 17, 2010
Your Mom's Liz = Your Dad's Oldsmobile......and we know what happened to your Dad's Oldsmobile.In a way, the Liz/Penney partnership makes all the sense in the world. At the end of any product/brand lifecycle, the goal is to harvest cash, after all....
August 12, 2010
I'm going to jump on the pile here. Coupons are only another way of competing on price. Competing solely on price is nothing but a slippery slope to the bottom, whether you're a brand marketer or a retailer. Sustainable success comes when you build intrinsic value into the item and ...
August 12, 2010
Obviously, the timing and location of Piperlime's pop-up indicates that this is as much about generating industry buzz as it is about testing the concept at retail. These objectives are by no means mutually exclusive (although the test results aren't necessarily indicative of the results that might come from a ...
August 11, 2010
I find that the more I learn about fast fashion, the more questions I have. The concept calls for frequent (timely) deliveries of styles in smaller quantities. This implies the goods must turn quickly. Clearly, prices are at hot-button price points to drive quick sell-throughs. Are these retailers also working ...
August 10, 2010
The issue is whether the brand's products are true destination items, or not. Apple is the classic example where consumers simply must have what they have to offer. But if the brand is not a destination item, the brand does need a retailer....
August 5, 2010
At the risk of offending anyone, can I interject a reality check. There's a reason why January and February, and July and August, have traditionally been clearance months, where seasonal goods like winter coats and swimwear are marked down. Nobody wants to buy winter coats in March, nor swimwear in ...
July 28, 2010
This is no small issue for retailers and wholesalers. With the Great Recession, economies of scale in both shipping and manufacturing are unwinding.In the short term, there's little that retailers or wholesalers can do that won't impact margins. Both manufacturing and shipping capacity has been rationalized to align supply with ...
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