|
||||||||
|
||||||||||||||||||
![[RSS Feed]](/images/rss_btn.gif)
Susan Rider's RetailWire Blog
March 17, 2010
They don't necessarily have to be first to succeed with this product but it's about building the brand. To be the "technology know how/be all" stop for consumers, it's very important. This is what they did with Geek Squad. Others followed but which one do you remember?...
March 8, 2010
This is certainly a generational thing! Young people today are sharing EVERYTHING and feel something of a social responsibility to do so. A marketing person's dream come true....
March 4, 2010
It would be an interesting study to compare the increase/decrease sales of the frozen breakfast products available at grocers to substantiate this argument over the same time frame. Oh, but could it be that the consumer is turning to a more healthy diet for breakfast?...
March 2, 2010
Agree. Most consumers don't even think about this but if a violation occurs, they will be unforgiving. This is similar to product recalls. Something you must do to protect your brand but won't buy you many "atta' boy" awards....
February 22, 2010
This is a great idea; it reminds you of the Kennedy effort on fitness. It doesn't appear to be all inclusive with a holistic approach, which it needs to be successful.These efforts are important but parents will need to get involved and support before it will work. The ...
February 19, 2010
Sears definitely needs to think out of the box to revive this American icon. Yes, the franchise possibilities will enhance service and therefore enhance traffic at the stores. Ideas like these, if executed well, will help revive Sears. The franchise arrangement must be tight and must ...
February 18, 2010
Not at all surprised by the purchase. There will be several acquisitions across the board in the next 2-3 years as retailers who have declining sales look for other sources and renewed revenues. The critical component of this acquisition will be how Walgreens executes the merger. Many companies ...
February 17, 2010
Task management affords many things; delegation, accountability, follow through, and 360 communication. As long as the processes and procedures are executed correctly, this should truly enhance the store operation and reduce the need for some supervision. Yes, it could be implemented wrongly just like anything else but the ...
February 16, 2010
This is certainly out-of-the-box thinking and could be very successful if executed well. I can see non-competing brands collaborating and it being a tremendous success. If not house parties, community parties where the community is invited and they try new products, taste testing, etc. The keys to ...
February 12, 2010
This is an example of creativity to take advantage of opportunity. Snowstorms, hurricanes, flight delays all are opportunities to help and build loyalty while selling services. Usually companies are slower to react and by the time they put a plan together the opportunity is gone. For instance, ...
|
|
|||||||||||||||||
