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Ryan Mathews's RetailWire Blog
March 17, 2010
Ron is right--education is the key. That said, the road to Hell is paved with good intentions. I recently completed an engagement with a customer that was justifiably proud of its work supporting recycling. The problem was that the support of recycling conflicted (from a business point of view) with ...
March 3, 2010
What did you ask? Well, it had to happen. For every fact there, is a counter fact. For every data point, an opposing piece of data. What is the poor customer to believe? Take aspirin every day and help your heart at the expense of your ears or have perfect ...
March 1, 2010
The only comment that seems missing is how alcohol fits into the brand promise. A glass of Merlot at Wegmans--seems to work. A double Jack Black with a beer back at Whole Foods--I have a little more trouble with that....
February 26, 2010
Hey it worked for Holiday Inn and McDonalds. I'm not sure if you want customers thinking bathrooms ahead of your other brand attributes, but there's no question clean restrooms say a lot about an operation -- particularly one selling food....
February 26, 2010
The reason women are under-represented is simple -- the business world is still pretty much of a good old boy network and women threaten a lot of good old boys.When will that change? The day we have to quit having discussions like this because we've become enlightened enough to view ...
February 25, 2010
Fresh & Easy needs to do a better job aligning against the customers' needs and not the demand of their own supply chain. Until they do that, they are going to continue to struggle....
February 25, 2010
First of all, let's look at a non-food retailer who crept into the food business. What was their name...er...oh, yes...Wal-Mart. Secondly, they don't need to try to become a grocery powerhouse--they only need to make a profit selling grocery items. Profitability is, after all, the first step to "powerhouseness."...
February 25, 2010
The key to e-tailing is the same as the key to physical retailing. Customers want to experience responsiveness, convenience and a minimum of red tape. Give them that and you can save a few bucks on bells and whistles....
February 24, 2010
First of all, England is a lot easier to cover than America is. Secondly, the Brits may have no problem waiting for two or three days for a delivery but Americans still think overnight is too long. Finally, the price point is a tad aggressive for U.S. tastes--even for Whole ...
February 24, 2010
I think people give this kind of information away every day and don't get an ice cream for their efforts. Look at the kinds of information people put on social networking sites.My guess? They are going to be giving away a lot of cones....
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