Ryan Mathews's RetailWire Blog
August 13, 2010
It's all about access and convenience and full price may prove a small price to pay.Discounts are expected in the brick and mortar world because retailers made the mistake of spending decades teaching consumers to never full price. Let's hope the online folks are brighter than their non-virtual peers....
August 13, 2010
It is innovative and I assume will either (a) charge the poor too much for groceries or (b) lose tons of money.It also begs another question--the consumer last mile program. It is one thing to walk to a library if you don't have transportation; it's quite another to walk home ...
August 13, 2010
Depends of course on how fast they try to scale it, but, with an aging population who likely will be working way past traditional retirement age, there should be plenty of demand for services that improve cognition and memory....
August 12, 2010
I think it is a trend as well. Too much complexity takes away from brand/product appeal. On the ingredient level concerns about health will push manufacturers to drop some ingredients but in general, the clearer the offer to the consumer, the better....
August 12, 2010
I also like pop-ups (provided the tactic doesn't get over used). Carefully deployed they could do a great deal to lift any online business. We forget that even in this enlightened age there still is a large consumer segment not comfortable with online shopping....
August 12, 2010
Mobile couponing doesn't solve any of couponing's traditional problems. If anything, it magnifies them. What people want is price integrity combined with service. Figure out an app for that and you'll have a winner....
August 11, 2010
If it isn't sold, it will need to be scaled back....
August 11, 2010
Being "fast" isn't a positive if you are rushing the wrong products to market. And, as has been noted above, fast means different things to different companies. The trick is to get young people to want to put those clothes on--and speed is only a very small part of that ...
August 11, 2010
The easiest way to reduce dwell time is to open more registers. Of course, retailing has moved away from this to reduce payroll and operating costs. There's no magic here--it's all about how you balance service against cost....
August 10, 2010
Apple--yes. Snapple--No.Sure the direct route is good for high profile and/or high ticket brands, but does anyone actually think consumers are going to go to 20 or more websites to do their weekly shopping?If they do, I think they need to think again....