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Anne Bieler's RetailWire Blog
March 11, 2010
Good example of the right information for retailer to understand the value proposition of their core shoppers. Market basket analytics are a good way to validate market efforts, as discussed in the example. Learning shopper buying preferences is the first step, then developing the data into a shared resource ...
March 10, 2010
Aldi sells basic, good value products. Shoppers learn if the quality is good enough to warrant repeat purchase, and for a growing segment, it works well. The stores are easy to shop. Products easily located, and quality/value dependable and consistent in supply.It will be a target destination for stock-up ...
March 5, 2010
Luxury retailers who don't explore and develop a site that combines exclusivity, a loyalty program, and special sales and offers will be watching others reap the benefit. These programs are made for core shoppers, who want to know and participate in the special products theses retailers offer. Retailers ...
March 4, 2010
Warehouse shoppers are extremely loyal--the limited selection makes the shopping a true destination trip--shoppers know what to expect, and easier to select. Products in these channels have been carefully considered for their value to target shoppers--if it doesn't sell, it's gone. Without the advertising and promotional support, products have ...
March 3, 2010
With many voices in the medical community advising men to take low doses of aspirin on a daily basis for heart health, the news of this study may now be included in the usual warnings about taking this medication. But if any advice is heeded about pain medication and hearing ...
March 2, 2010
Protecting consumer data is fundamental in creating shopper trust and loyalty. It is in retailer interest to communicate with shoppers on how data is protected and if/how it is shared. Shoppers should have an option if data is to be shared with third parties and know what protection is ...
March 1, 2010
Great idea for marketing the store--really ties in to the potential for localization, another reason to shop in the community. As all have commented, depends on the chain and target shoppers. Making shopping fun is not a bad idea!...
February 25, 2010
As most shoppers decreased the number of store trips over the last 2 years, bringing them back is the challenge. Simplifying the number of purchase stops with a quick food pick up for staples can increase CT traffic.Challenge, yes, but selling food can work with right selection and focus on ...
February 24, 2010
This could be a slippery slope for Target--they must continue to demonstrate value to their shoppers, and provide compelling reasons to come to the store. Having Target promotions that resonate with core shoppers will continue to be important, and can increase the number of trips. 2010 could be the ...
February 22, 2010
Well, if this is a business decision, what were they thinking? Fun to discuss, but hard to see who the target shopper might be. Unless she has another totally unexpected surprise for an unsuspecting public!...
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