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Max Goldberg's RetailWire Blog
March 8, 2010
I agree with Ben...there are pluses and minuses to this, depending on the manufacturer's distribution strategy. Standardization might work well for planning the launch of a new national brand, but it could hurt small businesses trying to launch regionally and retailers that buy locally or regionally....
March 8, 2010
In the world of social media and electronic communication, privacy is dead. If you write it, tweet it, blog it or email it, your words are available, theoretically, forever. Into this world comes Blippy. To some it will seem to be the ultimate invasion of privacy. ...
March 5, 2010
I don't know of any major grocer that is not striving to be relevant, consistent and accessible, and yet, with few exceptions, the stores still look and feel the same.This is from the growth of national brands and brand consolidation; from retailers' decisions to charge slotting fees that keep local, ...
March 4, 2010
My primary comparison is Costco and Ralphs. Not only does Costco have better products, they have significantly lower prices. My family does most of its general grocery shopping at Costco or Trader Joe's and uses Ralphs for those items that the other stores don't carry. What ...
March 4, 2010
The downturn has hurt restaurants throughout the day, while it has increased the incidence of eating at home. Grocery stores can take advantage of this by emphasizing their breakfast ingredients and frozen and refrigerated products. This can be accomplished through advertising, circulars, in-store signage, and product positioning.Advertising is ...
March 3, 2010
A gift bag is the quick way to prepare an item for gifting. Some gift bags can be just as elegant and as gift wrapping. Until reading this article, I forgot that Macy's offered gift wrapping to its customers. If so few customers are taking advantage of ...
March 3, 2010
The growth in FSIs is linked to the down economy. Consumers are trying to save money. FSIs provide that savings through coupons and special offers. Equally telling is the recent report that more coupons were downloaded from the Internet than were clipped from FSIs. Consumers are looking ...
March 2, 2010
Does this mean that eBay will give special attention and better listings to products that tout social change? Where does this fit into eBay's auction strategies? It will be interesting to see if eBay follows traditional retailers in offering store brands side by side with manufacturer brands. ...
March 2, 2010
This is a strange issue in that, as the article states, consumers do not give credit or loyalty to retailers that do a good job of protecting their data, but are merciless on retailers who violate their trust. So it is a strategic advantage provided a negative experience does ...
March 2, 2010
Well-crafted promotions can appeal to consumers and cause unplanned in-store buys. Whether it's switching from one brand to another or purchasing an item not on the original shopping list, promotions can have an impact. Promotions can add value, link the purchase of one product to another, allow consumers ...
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