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Ralph Jacobson's RetailWire Blog
March 8, 2010
We all know how this has worked in the past ... especially in the food biz. In this changing economy, with customer attention spans at an all-time low, all stakeholders need to be flexible. It's Darwinism at its best. If a hot product comes along, be responsive. ...
March 4, 2010
This is a classic example of how NOT to handle a corporate crisis. This story will live on in textbooks forever. Bottom line, Toyota has absolutely NO IDEA what the problem(s) may be with their cars. It is software and until they physically replace the ECUs in ...
March 3, 2010
Across the entire spectrum of consumers, online coupons will take some time to evolve into a normal activity. The online coupon clippers still represent a small minority of all people. FSIs, on the other hand, address the human need to touch and feel something in order to find ...
February 25, 2010
There is no question they can effectively sell groceries--even full-line supermarkets offerings. The name is no longer accurate, however, their customers know that, so it may not be that much of an issue. Should they maybe evolve to "Canadian Tires and More!"???...
February 25, 2010
No surprises here: retailers of any type often cut back on service to save costs...a losing proposition. There needs to be a balance between making your website respond to what your audience is telling you, and proven design elements that make your site effective. Customers will tell you ...
February 24, 2010
This is a worthwhile tactic to gain consumer insights. Too many retailers, in fact, MOST retailers with "loyalty" programs give unwarranted discounts with little or no additional value gained on subsequent transactions. This program gets some usable information for the retailer, and generates an obviously (based upon the ...
February 23, 2010
Huge number of conflicting issues here: 1) The hiring process: Few people know how to truly execute an effective hiring interview. Most hiring managers talk too much during the interview. Then, many discount potential adverse characteristics that surface during the interview. Remember, people don't change. If ...
February 22, 2010
Among the other issues stated here, we need to look at the fact that people need to take responsibility for their own health, as opposed to relying on the government to do so. Can you imagine if the government actually issued incentives for healthy lifestyles, i.e., a $1000 tax ...
February 19, 2010
Every consumer will tell you they want variety in the stores. Invariably they don't buy variety. In a typical supermarket, 85% of the SKUs move less than a case per month per store. It's crazy to only listen to consumers, and not try things and see how ...
February 18, 2010
This is all about culture. Taking action that drives out any incentives to shoplift. There should also be product handling ideas here to minimize shrink from that aspect of store ops....
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