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James Tenser's RetailWire Blog
March 18, 2010
I must amplify Mr. Anderson's endorsement of the Terry J. Lundgren center at the University of Arizona, and the associated academic program in Retailing and Consumer Sciences (RCSC). They do an outstanding job preparing young people for careers in retail management. (Disclosure: I was a graduate student there from 2002-2004.)There ...
March 18, 2010
I spotted a report last night on the news that indicated Facebook for the first time had recorded more Web "hits" than Google for the latest period. An incredible factoid, IMHO.No it's not on the decline, if sheer scale is the only criterion. But Facebook remains questionable as a media ...
March 17, 2010
I suspect Best Buy is close to the bleeding edge with its 3-D TV push. The technology works OK (if you sit still), but it comes at a stiff price for most American families, many of whom are still paying off the credit card bills for the flat panel sets ...
March 15, 2010
I'm astonished that any controversy remains on this decade-old issue. State and local sales tax is the law. Period. Catalog and online retailers have been able to dodge the law in the past because they argued that the mechanism for tracking and calculating it across multiple municipalities was too burdensome. ...
March 11, 2010
Market basket analysis is a key component of in-store sensing that focuses on what may be inferred from a close and detailed look at the transaction log. It is absolutely necessary for refining one's understanding of promotion effectiveness, but we shouldn't stop there.One very promising aspect is derived from understanding ...
March 10, 2010
This reminds me of a phenomenon I've been noticing in TV commercials lately. It seems some advertisers embed the barely-audible sound of a phone ringer in the background of the sound track. I believe this is a not-so-subtle way to induce viewers to focus their attention. Do you notice this ...
March 9, 2010
The poll question is a tricky one. Retailer-exclusive licensing deals may be just the thing to keep certain products on the shelves--allowing for store-brand-like commitment from the retailer with price and/or margin advantage. If you can only get a certain recognizable brand at Retailer M or T, it might provide ...
March 8, 2010
Wasn't one of the four planks of ECR "Efficient New Product Introduction"? Warren has neatly outlined one of the areas of confound.It's self-evident that the priorities of store operations and product marketing are not naturally well aligned. It could be operationally efficient to change category assortments only at two or ...
March 4, 2010
Unemployment data are only the tip of the iceberg when it comes to QSR breakfast trends. The stats overlook the huge numbers of working people who have had hours cut, overtime eliminated, and wages flattened or even reduced. These folks are earning less and are likely to look for places ...
March 3, 2010
While this recent up-trend in coupon distribution and redemption is indeed significant, it will be important to ask the question: "Among which consumers?" to fully understand it.We've also seen recent research that suggests coupon usage and pre-planning habits tend to be enduring and heavily concentrated among about one-third of shoppers ...
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