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James Tenser's RetailWire Blog
July 27, 2010
Max is sooo right. Multichannel convergence is a concept with a decade of discussion history. The "discoveries" in this survey are hardly news, although it's interesting to note that shoppers seem somewhat more conscious of the motivations that influence their channel-choice calculus.Shoppers, frankly my dear, don't give a d*** about ...
July 27, 2010
Kroger earns a gentleman's "C" from me for this welcome but not-entirely-inspiring solution. The ability to load coupons onto the frequent shopper account is a progressive innovation that turns the card into a kind of "virtual wallet." But only a subset of shoppers routinely engage in the kind of pre-planning ...
July 26, 2010
RFID shows considerable potential to serve as a beneficial type of in-store sensing for merchants. If applied in "transparent" fashion, it may well contribute to a better shopping experience, especially with respect to item availability. However it would be a mistake to call RFID a solution--it's merely a solution element ...
July 21, 2010
I'll concede I harbor a twinge of nostalgia for the old cola wars. But minute examination of TV advertising creative seems a bit quaint these days too. Brand equity is hotly pursued in social and mobile media; while every smart shopper/marketer today knows the game is won or lost in ...
July 16, 2010
Ryan and Jon are on the right track with their comments. I highly doubt that technophiles frequent restaurants because they feature mobile technology. It's far more likely that heavy gadget users are also more mobile, more likely to be single and have greater disposable income than the median consumer. Reversing ...
July 16, 2010
Certainly retailers have every right to edit their product offerings according to their moral convictions or those of their shoppers. Ukrop's supermarkets famously did not offer alcoholic beverages in its stores, for example.It's also quite acceptable to stay out of certain categories as a matter of market positioning. Not every ...
July 15, 2010
This is my nominee for "Workaround of the Decade."I don't see how these large-footprint vending systems can possibly deliver ROI to their retail hosts, if for no other reason than they prevent more than one individual from shopping the category at one time. Limited assortment is another negative, and then ...
July 13, 2010
Forget about club packs, which are a knee-jerk reaction. Supermarket shoppers want the unit price economy without the forward-buy commitment. I believe the best competitive opportunities lie in fresh foods, where club stores have trouble matching their operating style to household consumption patterns.A huge tub of baby salad greens from ...
July 9, 2010
I foresee item-level RFID continuing to grow fastest in categories like fashion, prescription drugs and consumer electronics, where the price points are higher and the velocity lower than CPG. Tagging display fixtures and pallets makes practical sense too. It would be a mistake to regard those little transponders as magic ...
July 6, 2010
Good customer service goes much deeper than well-scripted interpersonal relations. Good manners and appearance of personal concern are important but these cannot effectively wallpaper over a rotten or ineffective company culture for very long. Companies must be built and configured for good service, not merely managed for it. First, structure ...
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