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James Tenser's RetailWire Blog
January 20, 2010
I was fascinated by this story when I saw it air a couple days ago. While a divorce is normally nothing to celebrate, I must affirm that exiting a toxic marriage is not a purely negative event. Debenhams' innovative concept may also tap into a practical need--the divorced partner who ...
January 19, 2010
Clearly, the "other" choice in the poll above is about branding. PL products should have a clear brand positioning and identity that ideally reinforces the host retailer's banner and reputation.Retailers will always offer "just as good as" products that resemble national brands. For some categories a trimmer price and equivalent ...
January 18, 2010
Cost is clearly a significant factor in ESL adoption. But I'd submit that process and organizational changes may be greater ones. Their widespread use would require changes in store labor practices, planogram compliance practices and in-store sensing and measurement, for starters. The associated economic impact is very difficult to forecast. ...
January 15, 2010
The blending of shopper-focused efforts to drive sales with Category Management efforts to drive distribution should be a match made in heaven. But the devil's in the details."The Commission" has set a laudable agenda for itself--to identify best practices in Shopper Marketing and make the nascent discipline more standardized and ...
January 14, 2010
So far, much of the buzz around apps for retailing has been focused on shopper marketing and promotion. I think the use of smart phones as inexpensive but powerful productivity tools for store clerks and merchandisers has even greater potential. Apple hasn't fully grasped this opportunity yet--or it's busy harvesting ...
January 8, 2010
North Face should be a bit red about now due to its clumsy handling of this matter. Its too-public legal threats have given South Butt a favorable kick--precisely opposite of the intended outcome.Brands are public entities and are therefore subject to public speech. North Face is no exception to this, ...
January 4, 2010
There's a difference between how companies should confront a few stray negative comments in a discussion thread or social media forum and a critical posting by a prominent blogger, I think.While "take note and ignore" is my usual advice for online potshots, some individual comments may merit personal and private ...
December 18, 2009
Anderson's quote about sums this discussion up for me:"The transaction costs are actually higher inside the walls of a big company than they are outside."This is the paradox of the chain retailer--what's gained in headquarters "synergies" and buying clout when chains grow large is often offset by increased operational complexity, ...
December 15, 2009
Marshal McLuhan must be smiling down on us from up in Gutenberg's Galaxy, as we witness yet another example of new media (digital readers) displacing old media (paper books).Paper books will not go away, but they will increasingly take on the status of "art form" rather than commercial communications product. ...
December 15, 2009
I tip my hat to Mr. Price. He was born for retail. There may never be a more "fortuitously moniker'd" executive in our industry.During the high-inflation '70s and early '80s, Price shrewdly calculated that by asking for modest membership fees upfront and turning merchandise three times before the supplier invoices ...
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